Questions smart clients ask before signing.
Not the polished FAQ. The one we'd actually want to read if we were the client.
The basics
Headquartered in Ranchi, Jharkhand, India. We work with clients across India, GCC, US, UK, and Europe. Team travels; we've done sprints in Bangalore, Mumbai, Delhi, Dubai, London, and Brooklyn.
Five founders and a rotating pool of specialist collaborators (photographers, illustrators, category writers, senior media buyers). We deliberately stay small so that the people who sold you the engagement are the people running it.
Founded 26 May 2025. Fully operational by August 2025. Currently in our second year of trading.
Yes — real office in Ranchi. We welcome client visits; several of our best conversations have happened over a whiteboard in that office and a walk around Firayalal chowk afterward.
Engagement & pricing
Three tiers — Essential (₹5–15L), Signature (₹8–25L/qtr), Owner (₹35L+/qtr). Add-ons for AI, warehouse, video, and specialist projects. All published on the pricing page — we refuse the 'let's jump on a call' pattern.
Essential: 6–8 weeks. Signature: 12-week rolling. Owner: 12 months. We rarely do less than 6 weeks — anything shorter is theatre.
Selectively, for pre-seed and seed-stage brands where cash preservation is critical. We prefer cash + performance bonus over pure equity, but for the right founder in the right category we've done equity-only.
Roughly split: 40% ₹5–20cr ARR/GMV, 40% ₹20–100cr, 20% ₹100cr+. We generally don't take on brands doing under ₹1cr/year in revenue — you need product-market fit before you need us.
How we work
Yes. Most of our best engagements are alongside strong in-house marketing or design teams. We complement, extend, and sometimes rebuild — we don't try to displace.
Yes. About 30% of our engagements are single-discipline. If you only need brand strategy, or only performance, or only web dev — say so. We won't upsell.
Essential: 4–6 hours/week from a decision-maker. Signature: 6–10 hours/week including founder. Owner: daily Slack + weekly working session with founders. If you can't give us that time, the engagement won't work regardless of budget.
Yes, standard mutual NDA before any deep work. Our own case studies are anonymised by default — we don't name clients unless they explicitly opt in. Half of them prefer not to be named, and we respect that.
Craft & tools
Design: Figma, Adobe CC, Rive, Cinema 4D. Development: React, TanStack Start, Next.js, Shopify Hydrogen, Cloudflare, Supabase. AI: Claude, GPT, Gemini, Cohere embeddings, LangGraph. Analytics: GA4, GTM SS, dbt, BigQuery, Metabase. We're stack-agnostic where it doesn't cost the client.
We use AI as an assistive layer for research, code, copy first-drafts, and internal ops. We do not ship AI-generated final creative or agent-generated 'strategy documents' to clients. Craft is a human decision.
No. Zero. It's a founding principle, not a talking point. Every visual system, every content series, every ad account is built from first principles.
The uncomfortable questions
Extractive business models we don't personally believe in (predatory lending, addictive apps aimed at teenagers). Founders who won't put in the time. Brands who want to 'test' us on a two-week paid project — we don't do trial-size engagements.
Broadcast TV advertising (we're a digital-native firm). Very large events / experiential activations (we partner rather than build in-house). Pure PR (we do bylines and expert placements; we don't run press-release factories). Legal compliance beyond marketing (get a proper lawyer).
Talk to our clients. On our reference call we give you three: one who's currently engaged, one who finished a year ago, and one who chose not to renew. Reasons to renew are cheap signals. Reasons NOT to renew are the honest ones.