Video that earns the second view.
Brand films, campaign ads, product films, longform, and podcasts — concept to distribution. Directed with strategy in mind, edited with restraint, released with a plan.
Why this matters now.
Most brand video in India is either an expensive brand film that nobody watches after the launch day, or a stream of low-craft social videos that hit an algorithm ceiling by month three. Both are avoidable. The problem is that the strategic layer — what the video is FOR, who it is FOR, and what happens AFTER — usually shows up after the treatment is already approved.
We build video engagements strategy-first. Every film has a clear job: launch, defend, convert, or educate. Every asset has a distribution plan attached before principal photography, which means we shoot for the plan, not against it.
For D2C brands, we operate a hybrid model: one flagship brand film per year (a real film, real production values, real narrative), plus a rolling short-form pipeline (Reels, Shorts, UGC-format) that reuses assets, extends story, and keeps compounding after the launch.
For SaaS and B2B, we produce founder-led longform video (podcast, keynote, YouTube), product films, and customer story documentaries that outperform their cost by year two. Nothing lands on day one; everything compounds if it's built to.
Deliverables, spelled out.
Brand film (flagship)
60–180 seconds. Real script, real cast, real location. Directed like a short film, not a wide-shot mid-shot close-up template.
Campaign film system
Hero + cutdowns + short-form derivatives. Shot on a single production so cost-per-asset stays sane.
Product films
Explainer, demo, feature launches. UI capture + live footage combined. Two-minute maximum unless there's a real reason to run longer.
Founder-led longform
Podcast, YouTube longform, keynote captures. Shot in a repeatable studio setup so cadence doesn't collapse after episode 4.
Customer story documentaries
5–8 minute mini-docs about real customers using your product. Case studies that don't feel like case studies.
Short-form pipeline
12–24 pieces/month of Reels / Shorts derived from flagship shoots. UGC-format content produced with real users, not actors.
The whole surface area.
Every sub-capability lives on the map. Click one and we'll build a working prototype in a week — we don't handwave scope.
4 deep specialisations. Each its own page.
Click any tile to open a full engagement brief — deliverables, process, KPIs, and honest FAQs.
From input to outcome.
8–14 week production cycles for flagship films. 4-week cycles for product / short-form.
6-step engagement, no filler.
- 01Strategy alignmentHalf-day workshop: what the film is FOR, who it is FOR, what happens AFTER. Signed before treatment work begins.
- 02Script & treatment3–4 rounds of scripting, one direction chosen, treatment finalised. Real writing, not moodboard captions.
- 03Pre-productionCasting, location, styling, storyboard, shot list. Founder approves the storyboard, not each shot on the day.
- 04Principal photography2–5 shoot days per flagship. Founder attends the first day; we handle the rest with pre-approved shot list.
- 05Edit roundsRough cut → picture-lock → sound + colour. Three review rounds maximum. Feedback consolidated per round, not drip-fed.
- 06Launch orchestrationCoordinated release: paid seeding, PR outreach, organic social, YouTube description, distribution to press. Not just 'upload to YouTube and pray'.
The numbers we ship.
What we won't film.
- ✕We won't shoot without a distribution plan already signed.
- ✕We won't do brand films that require reading a paragraph on screen.
- ✕We won't work with a 30-round feedback loop. Three review rounds. Consolidated feedback per round.
- ✕We won't produce a flagship film and let the launch be an afterthought.
Questions smart clients ask.
Yes. We often produce the flagship film and hand ongoing short-form to your in-house team with a shot list, style guide, and lookup table. We're not trying to own your monthly video calendar unless it's the right call.
We have a roster of directors, DPs, colourists, and sound designers across Mumbai, Bangalore, Delhi, and Ranchi. For international shoots we work with local crews in the US, UK, and GCC on request.
Flagship brand films: ₹15–60L depending on scope. Campaign systems: ₹8–30L. Founder-led longform (12 episodes): ₹4–10L. Product films: ₹3–8L each. We publish real ranges.
Ranchi, Jamshedpur, Bhubaneswar, Guwahati, Patna, Lucknow, Jaipur, Indore — yes. We often prefer to. The look is fresher and the cost is more reasonable than a Mumbai backlot for the twentieth 'urban office' scene.
Yes — brand signature motion, explainer animation, and hybrid live-action + motion. AE, Cinema 4D, Rive, Lottie.
Kick off with a 30-minute strategy call.
We diagnose live, on the call. No decks. If we're the wrong fit we'll say so — and point you to who isn't.