Paid media that pays back.
Meta, Google, LinkedIn, YouTube, and Amazon — run by senior operators, not junior media buyers, with weekly financial reviews and full-funnel attribution instead of platform-reported vanity.
Why this matters now.
India's paid media market is the largest test-bed in the world. It's also full of agencies who confuse activity with impact. We refuse the confusion. Every account we run has a payback target measured in weeks, a target MER (marketing-efficient ratio) written down before month one, and a written kill-switch for creative that isn't performing.
For D2C brands, we build a fully modelled unit economics sheet on day one. If the math doesn't work at your current AOV, we say so on the call — we won't sell you six months of paid to prove it. For B2B and SaaS, we run LinkedIn and Google as a coordinated pair with an SDR handoff SLA baked into the reporting.
For cross-border brands going from India → US/UK/GCC, we run region-specific creative, language, and offer strategy. A homepage that converts in Bengaluru will not convert in Brooklyn. We build both.
You get a single senior operator on your account. Not a pod, not a 'strategist' who briefs a 'specialist' who briefs a 'buyer'. One human. Slack access. Weekly numbers call. That's the deal.
Deliverables, spelled out.
Unit-economics model
Live Google Sheet: CAC, LTV, payback, MER targets. Updated every week. If your ads aren't paying back inside your target window, you'll see it before your CFO does.
Creative studio pipeline
10–20 new statics + 4–8 videos every month. Each concept traced to a hypothesis. Failing creative killed inside 72 hours, not left running for a quarter.
Full-funnel measurement
Server-side conversion tracking, offline conversion imports, self-attribution surveys. We reconcile platform-reported against ground-truth revenue every month.
Landing page system
Route-per-audience landing pages built on the same design system as your website. No 'ads-only' orphan pages. Every LP tracked, iterated, and pruned.
Weekly ops call
45-minute call with the operator running your account. Not an account manager. Not a slide deck. Numbers, decisions, next week's tests.
Monthly executive report
One-page PDF for your board. Full workbook for your team. No 500-slide keynote — nobody reads them and we know you don't want to pretend to.
The whole surface area.
Every sub-capability lives on the map. Click one and we'll build a working prototype in a week — we don't handwave scope.
4 deep specialisations. Each its own page.
Click any tile to open a full engagement brief — deliverables, process, KPIs, and honest FAQs.
From input to outcome.
90-day sprint model. Renewable in 30-day increments after month one.
6-step engagement, no filler.
- 01Diagnostic audit5-day paid audit of your current spend. Account structure, creative velocity, tracking hygiene, unit economics. Delivered as a written memo, not a keynote.
- 02Unit-economics kickoffHalf-day workshop with founder + finance. We lock CAC, LTV, and payback targets in writing before spending a rupee.
- 03Tracking spineWeek one: server-side events, offline conversions, GA4 rebuild if needed, self-attribution survey on thank-you pages. No tracking = no engagement.
- 04Creative studio spin-upWeek two: 20 static concepts, 6 video concepts, 3 offer tests. Approved by you before flight.
- 05Launch & compoundWeeks 3+: launch, weekly kill/scale review, monthly creative refresh, quarterly deep dive on unit economics.
- 06Executive rhythm45-minute weekly ops call. One-page monthly board report. No filler decks, no 'quarterly strategy reviews' that repeat what you already know.
The numbers we ship.
What we won't do here.
- ✕We won't onboard without server-side tracking in place.
- ✕We won't take an account where the math doesn't work at your current AOV.
- ✕We won't hide behind a pod — you'll always know who's running your ads.
- ✕We won't report platform-attributed ROAS as if it were revenue. It isn't.
Questions smart clients ask.
₹8L / month for Meta+Google. Below that, you're paying us more than your platforms and the math doesn't favour anyone. We'll happily point you to a boutique freelancer for smaller spends.
Retainer + performance bonus. Pure-performance sounds attractive; in practice it incentivises the wrong behaviour. We publish a real retainer rate and add a bonus tied to MER or payback.
Ours is a senior-operator model. You will not be handed to a 22-year-old buyer. You will not be shown a 60-slide monthly review. You will get real numbers and real decisions weekly.
TikTok yes for D2C. Reddit yes for B2B SaaS. X and Snap on request — we'll be honest about which platforms actually move your specific business rather than checking boxes.
Yes but we prefer not to. When paid runs in isolation from brand and creative, you get short-term wins and long-term drift. We'll do paid-only for 90 days as a trial.
Kick off with a 30-minute strategy call.
We diagnose live, on the call. No decks. If we're the wrong fit we'll say so — and point you to who isn't.