Founder-led social that compounds without the pod theatre.
LinkedIn, Instagram, YouTube Shorts, and X — run as strategy, not as a template calendar. Founder-led thought leadership for B2B, creator-partnership programs for D2C, community for both.
Why this matters now.
Most social media agencies in India sell the same product: '30 posts a month for ₹40,000, delivered via Google Drive'. It's why every mid-market brand's social feed looks identical — the same Canva templates, the same holiday wishes, the same 'motivation Monday' quotes attributed to Steve Jobs. We refuse the format entirely.
For B2B and SaaS founders, we build a founder-led LinkedIn practice: a real POV, weekly high-signal posts, comment strategy, DM playbook, and a written policy for when the founder should NOT post. The compounding effect on inbound leads and hiring is disproportionate to the effort — but the effort has to be real.
For D2C brands, we run creator programs the way large brands wish they could: shortlist, brief, license, syndicate. We handle contract, timeline, deliverables, and cross-posting so your team can operate one creator relationship instead of forty simultaneous WhatsApp threads.
For everyone, we refuse engagement-pod tactics, buying followers, fake giveaways, and 'growth hacking' schemes that expose the brand to platform enforcement. If it feels like a trick, it is a trick, and it will get you deplatformed. We build the durable version.
Deliverables, spelled out.
Founder LinkedIn practice
Weekly high-signal posts, comment queue, DM playbook, quarterly essay. Ghost-written from real founder Slack + call transcripts. Reviewed live, never automated.
Creator partnership program
Shortlist (real audit, not follower count), brief, contract, syndication rights. We handle the operations; you approve the roster.
Short-form video engine
Instagram Reels, YouTube Shorts, TikTok. 12–20 pieces / month. Concepted from real customer sentences, shot on a professional pipeline.
Community operations
Discord, Slack, WhatsApp Communities, or on-platform. Moderation, seed content, weekly rhythm, quarterly IRL meet-up in Ranchi/Bangalore/Bombay.
Comment & DM strategy
Not automation — a real playbook for how to reply to first-degree comments and warm DMs. Distributed to your team with examples.
Monthly analytics review
Real metrics — DM inbounds, sales-attributed conversations, comment quality. Not follower count. Not vanity 'reach'.
The whole surface area.
Every sub-capability lives on the map. Click one and we'll build a working prototype in a week — we don't handwave scope.
4 deep specialisations. Each its own page.
Click any tile to open a full engagement brief — deliverables, process, KPIs, and honest FAQs.
From input to outcome.
6-month engagement minimum. Founder-led social requires the founder's real time.
6-step engagement, no filler.
- 01Voice archaeologyTwo-week discovery: we transcribe every founder call, Slack message, and tweet from the past 90 days. We build a voice model your team and ours can write to.
- 02Content pillars5–7 pillars per surface. Every post traceable to a pillar. Founder approves the pillars once, not the individual posts.
- 03Creator roster (D2C)For D2C: 20-creator shortlist with real audit (comment quality, past sponsorship results, brand fit). Founder approves 8–12 for the program.
- 04Publishing rhythm3–4 LinkedIn posts/week for founders, 12–20 Reels/Shorts per month, weekly community ritual. Set in stone; performance loop optimises within.
- 05Comment & DM opsTrained team member handles first-degree comments and warm DMs against a written playbook. Founder approves the playbook, doesn't approve individual replies.
- 06Monthly business review45 minutes. Metrics that matter (DMs, sales-cited, community depth). Adjustments, not full pivots. Compounding, not churning.
The numbers we ship.
What we won't post.
- ✕We won't use engagement pods, follower purchases, or fake giveaways.
- ✕We won't post 'motivational Monday' quotes attributed to Steve Jobs.
- ✕We won't run a founder LinkedIn where the founder never actually reads the comments.
- ✕We won't chase reach at the cost of durable community and inbound.
Questions smart clients ask.
Yes, from real source material only. We transcribe founder calls, mine their Slack, read their tweets, sit in on customer meetings. We do not fabricate positions. If a founder doesn't have a POV yet, we run a POV workshop first.
Typical agencies sell 30 templated posts a month via Drive. We sell strategy, then a small number of high-signal posts and a real comment/DM operation. Fewer posts, more compounding, more inbound.
LinkedIn, Instagram, YouTube Shorts, X, and TikTok (for D2C). We're honest about which platforms actually move your business rather than checking all boxes. Some clients get only LinkedIn — and that's the right answer.
Yes, for D2C brands. We shortlist based on real audit (comment quality, past sponsorship deliverables, brand fit), contract, brief, license, and syndicate. We're not a marketplace — we operate the program end-to-end.
Founder-led LinkedIn: ₹3–6L/month. Full social (D2C, 4 platforms + creators): ₹8–18L/month. Community-only (Discord/Slack ops): ₹2–4L/month.
Kick off with a 30-minute strategy call.
We diagnose live, on the call. No decks. If we're the wrong fit we'll say so — and point you to who isn't.