Web that doesn't look, feel, or ship like a template.
Marketing sites, product web apps, Shopify D2C stores, and custom platforms — built on React, Next.js, TanStack Start, Cloudflare, and Shopify Hydrogen. Fast, honest, and long-lived.
Why this matters now.
The Indian web dev market is polarised. On one end, ₹40,000 WordPress builds delivered in two weeks that will die within six months and cost triple to replace. On the other end, ₹40L enterprise builds delivered in nine months by a team of thirty. Very little in between. We live entirely in that in-between.
Our stack is TanStack Start for marketing sites, Next.js for hybrid product apps, Shopify Hydrogen for D2C, and Cloudflare Workers for edge functions. Every site we ship has a real Lighthouse score (95+), a real page-speed budget, real SEO plumbing, and real accessibility built in — not added as a 'phase 2'.
For D2C brands, we build Shopify stores that don't look like Shopify stores. Custom themes, product-configurator experiences, subscription flows, and headless setups where the storefront runs on Hydrogen but the ops stay in the Shopify admin your team already knows.
For SaaS and B2B, we build marketing sites that ship in four to six weeks, not four to six months. Every project has a live staging environment, a public-facing changelog, and post-launch retainer available (but never required).
Deliverables, spelled out.
Marketing website
5–25 pages. Custom design system, custom code. Deployed on Cloudflare/Vercel. Lighthouse 95+ real-world. Ships in 4–6 weeks.
Shopify / Hydrogen D2C
Custom theme or headless build. Product configurator, subscription flows, checkout customisation, review integrations. Shopify admin stays clean.
Product web apps
Custom React + TanStack apps. Auth, roles, data model, integrations. Ships to production in weeks, not quarters.
Design system in code
Tailwind + Radix + shadcn stack. Design tokens synced to Figma. Storybook. Handoff to your team on request.
Performance & SEO plumbing
Real Core Web Vitals, structured data, sitemap, hreflang if needed, server-side rendering. Not a checklist — a system.
Analytics & experimentation
GA4, Plausible or PostHog, self-attribution, A/B experimentation framework. Server-side events by default.
The whole surface area.
Every sub-capability lives on the map. Click one and we'll build a working prototype in a week — we don't handwave scope.
4 deep specialisations. Each its own page.
Click any tile to open a full engagement brief — deliverables, process, KPIs, and honest FAQs.
From input to outcome.
4–12 week builds. 90-day post-launch care included.
6-step engagement, no filler.
- 01Discovery & sitemapOne-week sprint: content inventory, competitor audit, analytics baseline, tech stack decision. Signed sitemap before design begins.
- 02Design systemWeeks 2–3: tokens, type system, component library, three page templates. Reviewed live in Figma with founders.
- 03Build sprintsWeeks 3–8: shipped in one-week sprints. Live staging URL from day one; you watch it built. No 'big reveal' at launch.
- 04IntegrationsAnalytics, CRM, forms, email, chat, subscription, shipping. Tested end-to-end before launch, not on day one after.
- 05QA, a11y, perfWCAG 2.2 AA baseline, Lighthouse 95+ real-world, cross-browser, real-device tested. Not a smoke test.
- 06Launch + 90-day careCoordinated launch: DNS, redirects, sitemap submission, analytics verification. 90 days of care included: bug fixes, minor tweaks, one design refresh round.
The numbers we ship.
What we won't build.
- ✕We won't build on WordPress in 2026. Period.
- ✕We won't ship a site without real accessibility (WCAG 2.2 AA).
- ✕We won't run a 'big reveal' launch — you watch the site being built in staging.
- ✕We won't hand over a codebase with no docs, no environment README, and no CI pipeline.
Questions smart clients ask.
WordPress' plugin surface area, security patching burden, and hosting overhead make it a poor choice in 2026 for anything except a blog with less than 30 pages. TanStack Start / Next.js on Cloudflare is faster, safer, and cheaper over three years.
Yes, if it's on a stack we can actually maintain (React, Next.js, TanStack, Shopify, Astro). Rescuing a legacy PHP or a heavily-customised Drupal build is not our sweet spot.
We deploy to Cloudflare, Vercel, or Netlify — you own the account. We don't run a reseller hosting business. If you need managed hosting, we'll set it up on your Cloudflare and hand you the keys.
Marketing sites: ₹6–25L. Shopify custom themes: ₹8–30L. Headless commerce: ₹15–60L. Custom product apps: ₹20L+. We publish real ranges.
Optional. Post-launch care is 90 days included. After that: ₹1–4L/month retainer for ongoing dev, iteration, and A/B testing. Or hand over cleanly to your team.
Kick off with a 30-minute strategy call.
We diagnose live, on the call. No decks. If we're the wrong fit we'll say so — and point you to who isn't.