Insights

Writing about the industry, honestly.

16 essays, playbooks, and uncomfortable observations. Written by the founders — not ghostwritten, not templated.

Ranchi · India → World · MMXXV

Featured·Diagnosis·8 min

5 signs your marketing agency is failing you

The vanity metric trap, the template factory, and three quieter symptoms most founders miss until the quarter ends.

Why your ₹40 lakh campaign generated ₹3 lakh in sales

A breakdown of the incentive structures that make agencies profitable when their clients aren't.

10 min · May 2026

The metrics your agency won't tell you about

CAC, LTV, contribution margin — and why impressions belong nowhere near your board deck.

9 min · May 2026

How to build a marketing strategy that doesn't suck

A step-by-step positioning framework we use with every new client. No template, but a repeatable method.

12 min · Apr 2026

The honest audit: what a real marketing review looks like

What we look at, what we ignore, and the four questions that separate a real audit from a sales pitch.

11 min · Apr 2026

Category positioning for brands nobody understands yet

SaaS, fintech, foundations, new formats — how to name a category when the market can't.

10 min · Mar 2026

Brand or performance: the false choice that keeps marketers small

Why 'brand vs performance' is a bad frame — and what to do instead.

9 min · Feb 2026

The first marketing hire — and how to not screw it up

Why your first marketing hire matters more than any of the next ten.

8 min · Feb 2026

Agency versus in-house — and the third option

How to think about the make/buy decision as your marketing function scales.

9 min · Jan 2026

Content that compounds and content that dies

Why 90% of Indian brand content is dead within 90 days.

11 min · Dec 2025

The Core Web Vitals conversation nobody is having

Why site speed is a revenue lever, not a technical vanity metric.

10 min · Dec 2025

Attribution is dead — long live measurement

How to measure marketing when attribution no longer works.

12 min · Nov 2025

Why AI slop content is going to hurt your brand for years

The reputational cost of AI-drafted content is bigger than the productivity gain.

10 min · Oct 2025

Point of view14

Marketing from Ranchi — why our address is a feature

Building an agency outside Tier-1 India isn't a limitation. It's a competitive advantage.

8 min · Oct 2025

The Indian brand going global — five specific mistakes

What we've learned from watching Indian D2C, SaaS, and services brands ship to the US, UK, and GCC.

11 min · Sept 2025

Top Agentic AI marketing agencies in India — an honest 2026 comparison

A first-principles look at the agencies actually shipping agentic AI work in India — who they are, what they build, what they charge, and where they fall short.

14 min · Jul 2026

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