Strategy Development. Week 3–6.
Strategy is the document your CEO can read on a flight and act on before landing. Four weeks to turn discovery into a positioning system, a messaging architecture, and a written plan every function in your company can execute against.
Positioning first
The single sentence about what you are, for whom, against what alternative. Everything else is downstream.
Messaging architecture
Not taglines — a message-house of belief, proof, and objection-handling that every function can pull from.
Written to be executable
Plain language, no jargon, no strategy-speak. If your ops lead can't act on it, we rewrite it.
Week by week.
- 01Positioning workshop
A full-day working session with leadership. Category, alternative, promise, proof — locked by end of day.
- 02Messaging system
Three-layer message house — belief, proof, objection. Applied across audiences and channels.
- 03Audience definition & JTBD
Two to four audiences defined with jobs-to-be-done, trigger moments, and where they actually spend attention.
- 04Channel & content strategy
Which channels compound, which don't. Content pillars mapped to buyer stage and search intent.
- 0512-month roadmap
A quarter-by-quarter roadmap with owners, budgets, and honest tradeoffs — including what we're deliberately not doing.
- 06Strategy readout
Live readout to leadership plus a written 30-page brief. Every recommendation traceable to a discovery finding.
- ◆Positioning statement and rationale
- ◆Three-layer messaging system
- ◆Audience & JTBD definitions
- ◆Content pillars and channel strategy
- ◆12-month roadmap with owners and budgets
- ◆Written 30-page strategy brief
- —60-slide strategy decks with no decisions
- —Personas built from Google, not conversations
- —Roadmaps that treat every quarter as equal priority
- —Positioning that could belong to any competitor
Common questions about Strategy Development.
Can we start execution while strategy is being written?+
In parallel, yes — for anything that would be safe under any strategy. Not for anything strategy-dependent, like a rebrand or a category-defining launch.
How is this different from a strategy consultancy?+
Consultancies deliver a deck and leave. We write strategy that we will personally execute, so we're honest about what we can actually do.
Who from our side needs to be involved?+
Founder / CEO for positioning, plus product and sales leadership for messaging. We work with, not around, your team.