Anamitro Mondal. Performance & Growth
Performance operator focused on incrementality, CAC, payback and accountable media systems.
Writing grounded in operating work.
Articles assigned to Anamitro Mondal reflect the discipline they lead at Magnum Radius. Commercial claims remain subject to the methodology and confidentiality limits stated on each page.
Articles by Anamitro Mondal
India Digital Ad Benchmarks 2026: CPM, CAC, ROAS
Real numbers from live Indian ad accounts: Meta CPM by city tier, Google CPC by intent, fully-loaded CAC and payback by category. Published, not guessed.
Who AI actually cites: an audit of ChatGPT, Perplexity and Google AI Overviews for Indian marketing queries
We ran a repeatable set of commercial queries through the major answer engines and recorded which sources they cite. The pattern is not what SEO teams expect — and it is very gameable, in a good way.
The metrics your agency won't tell you about
CAC, LTV, contribution margin — and why impressions belong nowhere near your board deck.
Attribution is dead — long live measurement
How to measure marketing when attribution no longer works.