Saurabh Aditya
Brand strategist. Ten years leading positioning and brand work for D2C and SaaS across India and the GCC. Believes positioning is 80% of the game and moodboards are the other 20%.
"Positioning as commitment, not description."
Expertise across strategy, performance marketing, creative, editorial, engineering and AI. From India to the World.
We founded Magnum Radius in Ranchi on 26 May 2025. Five founders, each running a discipline, each owning equity. No investors, no board seats sold, no growth-at-all-costs mandate. Today, a 100+ member team from premium colleges brings specialist expertise to client work across India and international markets.
Brand strategist. Ten years leading positioning and brand work for D2C and SaaS across India and the GCC. Believes positioning is 80% of the game and moodboards are the other 20%.
"Positioning as commitment, not description."
Media operator. Ex-lead of paid at two Bangalore scale-ups. Ran ₹80cr+ in ad spend across Meta, Google, LinkedIn before founding Magnum Radius. Refuses to report platform-attributed ROAS as revenue.
"MER, payback, cohort, or nothing."
Art director and editor. Fifteen years across editorial design, packaging, brand identity. Trained at NID; freelanced through Berlin and Amsterdam. Attends every shoot, refuses to WhatsApp-direct.
"Craft is a decision, not a filter."
Full-stack engineer. Built and shipped seven product web apps and forty-plus marketing sites. React, TanStack Start, Cloudflare, Shopify Hydrogen. Won't build on WordPress in 2026.
"Ship in weeks, maintain for years."
AI operator. Built agentic systems on Claude and GPT for two Y-Combinator-backed startups. Refuses to sell chatbots with a rebrand. Every agent ships with an audit log and a kill-switch.
"Governance is the product."
Every account is run by a founder or a senior operator with 5+ years of category experience. No juniors learning on your account.
A 100+ member team from premium colleges supports work across brand, creative, content, performance, engineering and AI.
Not a fake address in Mumbai for LinkedIn optics. Real office in Ranchi, real founders on the ground, real client visits welcomed.
Every founder owns equity. Nobody is on a salary-only track. Long-horizon incentives, not quarterly commissions.
The default agency operating model has one senior partner on the sales call and a team of twenty-somethings running the actual account. We refuse that model at the structural level. Every engagement gets a founder as the primary operator, and every founder is capped at 3–4 concurrent engagements so that "primary operator" is not a euphemism for "signs off once a month".
This limits how much work we can take. It's the trade-off we chose deliberately. If we're full, we tell you inside 24 hours and point you to two or three peer firms we'd hire for the same brief. Sometimes those peers are our friends; sometimes they're competitors; always they're better than a bad match.
We are a 100+ member team today, led by five IIM founders. We have served 100+ clients and counting, with specialist expertise built for Indian and international business challenges.