D2C brands built on unit economics that survive a CPM shift.
A D2C marketing agency for Indian consumer brands. Brand foundations, creative volume, paid acquisition and retention — planned together, so growth does not depend on one channel staying cheap.
Brand and performance in one plan.
Category positioning, messaging hierarchy and packaging-to-page consistency, so paid media has something distinctive to carry.
20–40 assets a month: statics, UGC, founder-led video and offer variants, briefed from actual performance data instead of mood boards.
Meta, Google Shopping, Performance Max and YouTube run against contribution margin with a clear test calendar.
WhatsApp, email and SMS flows for abandoned cart, replenishment, post-purchase and winback — the cheapest revenue a D2C brand owns.
Creator programmes, seeding and community rituals that build durable demand rather than one-off influencer posts.
Weekly CAC, AOV, repeat rate, contribution margin and payback, reconciled to settlements rather than platform dashboards.
Indian D2C benchmarks we plan against.
| Metric | Typical range | What it means |
|---|---|---|
| First-order contribution margin | 18%–45% | After COGS, shipping, packaging, payment fees and returns. |
| CAC payback | 1–3 orders | Beyond three orders, growth depends on retention working before spend scales. |
| Repeat rate (90 days) | 12%–35% | Consumables should sit above 25%; below that, fix the product experience first. |
| Creative win rate | 1 in 8–15 | Why volume matters — the hit rate is low even for strong teams. |
| Meta share of new customers | 45%–75% | Over-dependence here is the most common structural risk in Indian D2C. |
| Email + WhatsApp revenue share | 12%–28% | Under 10% almost always means retention flows are missing or unsegmented. |
Ranges are indicative for Indian accounts we operate and audit; your numbers depend on category, city tier and offer.
How the first 90 days run.
Margin model, retention audit, creative library review and tracking rebuild before any spend change.
Positioning refresh where needed, first creative batches shipped, retention flows live, campaigns restructured.
Scale proven concepts, expand channels deliberately, and drive repeat rate so blended CAC falls quarter over quarter.
Straight answers.
What does a D2C marketing agency in India charge?
Growth-stage D2C brands typically pay ₹75,000–₹3,00,000 per month for brand, paid media, creative and retention combined. Early brands under ₹20 lakh monthly revenue usually start with a narrower scope.
When should a D2C brand hire an agency instead of an in-house team?
When creative volume and channel complexity outrun one or two people — usually past ₹25–₹40 lakh monthly revenue. Below that, a strong in-house operator plus specialist support is often cheaper.
How do you decide the paid versus brand split?
By repeat rate and margin. Brands with weak repeat behaviour need brand and retention investment before more paid spend, or CAC simply rises every quarter.
Do you build the creative or only run the media?
We build it. Concepts, statics, UGC briefs, founder video and offer variants — 20–40 assets a month, because creative is now the main performance variable on Meta.
What does success look like in six months?
Falling blended CAC, rising contribution margin per order, a repeat rate trend that improves month over month, and a creative library where several concepts scale rather than one lucky ad.
Free D2C growth audit.
Bring your numbers. We will show where CAC, creative and retention are working against each other — and what to fix first.
Book a free audit →