We specialise. Where we don't have real category depth, we say so and refer you elsewhere. Below is where we can defend the diagnosis in the first meeting.
Deep category knowledge is the difference between a strategy document that lands and one that gets nodded through and quietly abandoned. Every discipline lead at Magnum Radius has 5–15 years in the categories below — not as an outside consultant, but as an operator inside those industries. When you speak to us about your SaaS ARR churn or your D2C AOV problem or your NGO donor-retention curve, you will be speaking to someone who has personally seen the same problem several times.
Indian D2C is the most contested category in the world. Founders scale from ₹1cr to ₹50cr on unit economics that don't survive a shift in Meta CPMs. We build brands here that survive the shift.
SaaS marketing in India means positioning against US giants with a fraction of the budget. We build category-defining positioning, founder-led social, and product-led growth loops for Indian and global SaaS.
B2B services agencies compete on relationships and case studies. We arm them with brand strategy that a partner can defend in a boardroom and content that closes deals the partner can't personally attend.
The impact sector deserves the same craft as commercial brands and gets a fraction of it. We work with 2–3 impact organisations per year at reduced rates because we believe the sector is under-served on brand and communication.
Indian FMCG has moved from advertising-led to shopper-led. We build shelf-ready packaging, retail-media strategy, and full-funnel campaigns that survive the modern Indian consumer's price-and-review scrutiny.
EdTech post-Byju's is a rebuild. Positioning matters again. Trust matters again. Real outcomes matter more than promoted 'outcomes'. We build EdTech brands that survive the trust rebuild.
FinTech in India is regulated tightly and marketed loosely. We build brands that clear compliance the first time and communicate real value to users who have been over-marketed for a decade.
Public sector communications is the hardest brief in India. We work selectively on state-government campaigns, city-brand projects, and public health communications with agencies that respect craft.
If your industry isn't listed, tell us. We'll be honest about whether we have the depth. About 40% of the time we send you to a peer firm we trust.