Ecommerce growth measured in profit per order — not screenshots.
An ecommerce marketing agency for Indian D2C stores and marketplace sellers. Paid acquisition, creative, retention and marketplace media run against contribution margin, RTO and repeat rate.
The full ecommerce stack.
Meta, Google Shopping, Performance Max and YouTube. Feed hygiene, catalogue structure and creative testing built for category-level margins.
Product page, cart and checkout testing. Speed, trust signals, size guidance, reviews and prepaid incentives — the cheapest CAC reduction most stores have.
Abandoned cart, replenishment, post-purchase and winback flows on WhatsApp, email and SMS — where the second and third orders actually come from.
Amazon and Flipkart listings, A+ content, sponsored ads and quick-commerce visibility, planned alongside your own store rather than in a silo.
Statics, UGC, unboxing, founder video and offer variants at the volume Meta needs — shot for Indian audiences, not lifted from global decks.
Weekly view of CAC, AOV, contribution margin, RTO, repeat rate and payback window, reconciled to your actual settlements.
Indian D2C benchmarks worth planning against.
| Metric | Typical range | What it means |
|---|---|---|
| Store conversion rate | 1.2%–2.8% | Apparel sits low; consumables and repeat-purchase categories sit at the top of the band. |
| Average order value | ₹700–₹2,400 | Bundling and free-shipping thresholds move this faster than any bidding change. |
| COD share | 35%–65% | Higher outside metros; prepaid incentives are the main lever available. |
| RTO rate | 6%–18% | Address verification and COD confirmation flows usually recover several points. |
| Repeat rate (90 days) | 12%–35% | Below 15% in a consumable category means retention, not acquisition, is the problem. |
| Blended ROAS to break even | 2.0x–3.2x | Set by contribution margin after shipping, packaging, payment fees and returns. |
Ranges are indicative for Indian accounts we operate and audit; your numbers depend on category, city tier and offer.
How the first 90 days run.
Margin model per SKU, tracking rebuild with server-side events, feed and catalogue clean-up, and an RTO baseline.
Restructured campaigns, new creative batches, product-page and checkout tests, and retention flows switched on.
Scale profitable creative-audience pairs, expand to marketplace media, and push repeat rate so blended CAC falls.
Straight answers.
What does an ecommerce marketing agency in India charge?
Most Shopify and WooCommerce brands pay ₹60,000–₹2,50,000 per month for a full-funnel retainer covering paid media, creative, email/WhatsApp retention and marketplace ads. Ad spend and tool subscriptions are billed separately.
Which channels matter most for an Indian D2C store?
Meta for discovery, Google Shopping and brand search for capture, WhatsApp and email for repeat purchase, and Amazon or quick-commerce retail media where the category already has search demand. The mix is set by margin and repeat rate, not by channel fashion.
What ROAS should an Indian ecommerce brand target?
Work back from contribution margin. A 45% margin store with ₹120 shipping and 8% RTO typically needs 2.6x–3.2x blended ROAS to be profitable; a 70% margin store can scale at 2.0x. A platform ROAS number alone tells you nothing.
Can you fix returns and RTO losses?
Partly. Prepaid nudges, address verification, COD confirmation flows on WhatsApp and better product-page expectation setting usually cut RTO by a few points, which often beats any bidding change.
Do you manage the marketplace side too?
Yes — Amazon and Flipkart listings, A+ content, sponsored product and brand ads run in the same plan as your own store, so cannibalisation is visible instead of hidden.
Free store and account teardown.
We review your store, ads and unit economics live, and hand you the three changes most likely to raise profit per order.
Book a free teardown →