Google Ads run on query control — not autopilot.
A Google Ads agency for Indian brands running Search, Shopping, Performance Max, YouTube and Demand Gen. Clean account structure, feed discipline and reporting that separates incremental revenue from branded traffic.
Everything inside the Google stack.
Query-level hygiene, negative sculpting and separate targets for high-intent, research and competitor terms instead of one blended ROAS goal.
Feed titles, attributes, GTIN hygiene, disapproval clean-up and price-competitiveness work — usually the fastest Shopping win available.
Brand exclusions, asset-group segmentation by margin, and script-based channel reporting so PMax cannot quietly bill you for existing demand.
Hook-first video built for the skip button, sequenced against Search remarketing so upper-funnel spend has a measurable downstream job.
GA4, enhanced conversions, offline conversion imports from your CRM, and consent-safe tagging so bidding optimises to revenue instead of form fills.
Fast mobile landers, offer testing and form-friction removal. In most Indian accounts this beats another round of bid tuning.
Indian Google Ads benchmarks.
| Metric | Typical range | What it means |
|---|---|---|
| Search CPC (commercial intent) | ₹25–₹180 | Insurance, finance, real estate and B2B SaaS sit at the top of the range. |
| Shopping CPC (D2C) | ₹6–₹45 | Feed quality and price competitiveness move this more than bidding does. |
| Search conversion rate | 2%–8% | Below 2% on high-intent queries is a landing-page problem, not a traffic problem. |
| Branded CPC | ₹3–₹20 | Cheap, but should be reported separately — it is protection, not growth. |
| Time to exit learning | 3–6 weeks | Needs roughly 30 conversions per campaign per month to stabilise. |
| Management retainer | ₹40,000–₹2,50,000/mo | Media spend is separate and always paid directly by you to Google. |
Ranges are indicative for Indian accounts we operate and audit; your numbers depend on category, city tier and offer.
The first 90 days on Google.
Account, feed and conversion audit. Enhanced conversions, offline imports and a spend-to-revenue reconciliation before any bid changes.
Intent tiering, negative sculpting, feed rebuild, PMax caging and new ad copy tested against a documented hypothesis list.
Budgets shift to campaigns proven incremental, with a weekly scoreboard showing CAC, payback and contribution margin by campaign.
Straight answers.
What does a Google Ads agency charge in India?
Management retainers run ₹40,000–₹2,50,000 per month depending on account count, spend under management and whether Shopping feeds and YouTube are included. Media spend is separate and paid by you directly to Google.
Search, Performance Max or both?
Search first for accounts with clear commercial intent, because query control is where the margin is. Performance Max works once you have clean conversion data and a healthy feed — run before that, it simply spends into branded and remarketing traffic and takes credit for it.
How do you stop Performance Max eating branded traffic?
Brand exclusions, separate branded search campaigns, asset-group segmentation and channel-level reporting pulled through scripts. Without this, reported ROAS looks excellent and incremental revenue does not move.
How long before Google Ads is profitable?
Search accounts usually read within three to five weeks. Shopping and Performance Max need six to eight weeks and enough conversions per week to exit learning. High-ticket B2B takes a full quarter before payback is readable.
Do we own the ad account?
Always. We work inside your Google Ads, Merchant Center and GA4 properties. If we part ways, everything — history, conversions, audiences — stays with you.
Free Google Ads audit.
Thirty minutes on your live account: wasted spend, feed issues, PMax leakage and the two changes most likely to cut CAC this quarter.
Book a free Google Ads audit →