Meta and Instagram ads where creative is the strategy
A Meta ads agency for Indian brands running Facebook, Instagram, Advantage+ and catalogue campaigns. Consolidated structure, a real creative engine and CAC measured against your bank account, not the Ads Manager column.
What we run on Meta.
Consolidated campaigns, clean testing lanes and Advantage+ used where it earns its place instead of everywhere by default.
Ten to thirty new concepts a month: statics, UGC, founder video, offer cards and regional-language variants across Hindi, Tamil, Telugu, Marathi and Bengali.
Feed hygiene, dynamic product ads, collection and advantage catalogue setups tuned for D2C and marketplace-adjacent brands.
Server-side events, deduplication, event-match-quality repair and offline imports so bidding sees real purchases, not partial browser signals.
Post-purchase, WhatsApp and CRM audiences sequenced so remarketing is not simply re-buying customers you already own.
A weekly scoreboard reconciling Meta-reported ROAS with order data, so scaling decisions are made on contribution margin.
Indian Meta ads benchmarks.
| Metric | Typical range | What it means |
|---|---|---|
| CPM (metro) | ₹180–₹420 | Rises through the festive quarter; tier-2 and tier-3 delivery runs meaningfully cheaper. |
| CPM (tier-2/3) | ₹90–₹220 | Cheaper reach, but qualification rate matters more than volume here. |
| CTR (link) | 0.8%–2.2% | Below 0.8% is almost always a hook problem in the first two seconds. |
| D2C blended ROAS target | 2.2x–3.5x | The real floor is set by contribution margin, not a universal number. |
| Cost per lead | ₹120–₹1,400 | Cheap leads that never qualify are the most common Indian lead-gen leak. |
| Creative refresh cycle | 10–21 days | Frequency and CTR decay set the pace; static hooks fatigue faster than founder video. |
Ranges are indicative for Indian accounts we operate and audit; your numbers depend on category, city tier and offer.
The first 90 days on Meta.
Pixel and CAPI audit, event-match-quality repair, catalogue clean-up and a blended CAC model built before any restructure.
Consolidated structure, a first batch of ten to twenty new concepts, and hook-level testing with one hypothesis per test.
Budget concentrates on proven creative-audience pairs, with weekly reporting the finance team can sign off on.
Straight answers.
What does a Meta ads agency cost in India?
Retainers typically run ₹50,000–₹2,50,000 per month depending on creative volume, catalogue complexity and spend under management. Ad spend is separate and billed by Meta to your own account.
Facebook and Instagram ads — same account or separate?
Same campaigns, with placement-level reporting. Splitting spend by platform fragments the learning phase; what matters is placement and creative performance, not which app the impression came from.
How many creatives does a Meta account need each month?
Ten to thirty new concepts depending on spend. Creative, not bidding, is the main remaining lever — accounts that ship two ads a month fatigue and blame the algorithm.
Do you fix tracking as well?
Yes. Conversions API, deduplicated pixel events, catalogue and event-match quality, plus a blended CAC model reconciled to your bank account rather than in-platform ROAS.
How fast do results show?
Two weeks to read structure and creative signal, six to ten weeks to stable CAC. Advantage+ campaigns need enough weekly conversions to exit learning before any scaling decision is meaningful.
Free Meta account teardown.
We review structure, creative and tracking on your live account and name the two changes most likely to reduce CAC this quarter.
Book a free Meta teardown →