Paid media judged on contribution margin — not platform ROAS.
A performance marketing agency for Indian brands scaling paid search, paid social, shopping and retail media. We run the accounts, build the creative, and report the only numbers that matter: CAC, payback and profit per order.
Everything that moves paid performance.
Search, Performance Max, Shopping feeds, YouTube and Demand Gen. Query-level hygiene, feed optimisation and intent-tiered bidding instead of one blended target.
Meta, Instagram, LinkedIn and Snap. Consolidated account structure, creative-led testing and audience discipline tuned to CAC rather than in-platform ROAS.
20–40 new ad concepts a month: statics, UGC, founder video and offer variants — because creative, not bidding, is the main lever left on Meta and Google.
Fast, mobile-first landers, offer testing, form and checkout friction removal. Typically the cheapest CAC reduction available in the first 60 days.
GA4, server-side tracking, Meta CAPI, offline conversion imports and a blended CAC model that reconciles platform numbers with your bank account.
Amazon Ads, Flipkart and quick-commerce retail media managed alongside your own channels so the whole demand picture is one plan.
Indian performance benchmarks, honestly stated.
| Metric | Typical range | What it means |
|---|---|---|
| Meta CPM (metro) | ₹180–₹420 | Higher in Q4 and around festive peaks; tier-2 and tier-3 delivery runs meaningfully cheaper. |
| Google Search CPC (commercial intent) | ₹25–₹180 | Finance, insurance, real estate and B2B SaaS sit at the top of this range. |
| D2C blended ROAS target | 2.2x–3.5x | The floor depends on contribution margin, not a universal number — thin-margin categories need more. |
| Lead-gen cost per SQL | ₹900–₹6,500 | Cost per raw lead is misleading; qualification rate is where most Indian accounts leak budget. |
| Creative refresh cycle | 10–21 days | Frequency and CTR decay set the pace; static hooks fatigue faster than founder-led video. |
| Time to stable CAC | 6–10 weeks | Assumes enough weekly conversions per channel to exit the learning phase. |
Ranges are indicative for Indian accounts we operate and audit; your numbers depend on category, city tier and offer.
How the first 90 days run.
Account, feed and tracking audit. Server-side events, CAPI, GA4 and a blended CAC model built before we change a single bid.
Account restructure, new creative batches, landing-page variants and a documented test calendar with one clear hypothesis per test.
Budget shifts toward proven creative-audience pairs, incremental channel expansion and a weekly scoreboard the finance team can sign off on.
Straight answers.
What does a performance marketing agency in India actually cost?
Retainers typically run ₹75,000–₹3,00,000 per month depending on channel count, creative volume and spend under management. Some accounts run a lower base plus a percentage of managed spend. Ad spend is separate and paid directly by you to Google or Meta.
How is performance marketing different from digital marketing?
Performance marketing is the paid, measurable subset: paid search, paid social, shopping, retail media and affiliates, run against CAC, ROAS and contribution margin. Digital marketing also covers SEO, content, brand and organic social, which compound slowly and are not bid-managed daily.
How long before paid campaigns become profitable?
Learning normally takes 3–6 weeks per channel: 2 weeks of structured testing, 2 weeks of creative iteration, then scaling on the winners. Considered purchases with long sales cycles take a full quarter before payback is readable.
Do you take a percentage of ad spend?
Only when the client prefers it. We default to a flat retainer so our incentive is your contribution margin, not your spend. Every rupee of media goes through your own ad accounts, which you own.
What reporting do we get?
A live dashboard plus a weekly scoreboard: spend, CAC, blended ROAS, contribution margin, creative-level performance and next week's tests. No screenshots of platform ROAS presented as profit.
Free paid-media teardown.
30 minutes on your live accounts: structure, creative, tracking and the two changes most likely to cut CAC this quarter.
Book a free teardown →