Real estate marketing measured in site visits and bookings.
A real estate marketing agency for Indian developers, brokerages and channel partners. Demand generation, portal strategy, walkthrough content and CRM discipline — reported as qualified visits and bookings, not form fills.
Built for the property sales cycle.
Pre-launch teaser, launch and sustenance phases with a media plan mapped to inventory, price band and possession timeline.
Meta and Google campaigns with budget-qualifying forms, locality targeting and creative built around lifestyle proof rather than generic renders.
99acres, MagicBricks and Housing listings and paid placements managed alongside owned channels so cost per visit is comparable across sources.
Site progress films, drone views, sample-flat walkthroughs and resident stories — the assets that shorten the decision cycle.
Instant WhatsApp and call routing, CRM hygiene, stage tracking from lead to visit to booking, and feedback from sales back into targeting.
RERA numbers, disclaimers and pricing language checked before publication, with no assured-return claims.
Indian property marketing benchmarks.
| Metric | Typical range | What it means |
|---|---|---|
| Cost per lead | ₹250–₹1,800 | Low ticket affordable housing at the bottom; luxury and NRI targeting at the top. |
| Lead to site visit | 4%–12% | Speed of first contact is the single biggest driver — minutes matter, not hours. |
| Cost per site visit | ₹1,500–₹9,000 | Varies with ticket size, city and project stage. |
| Site visit to booking | 8%–20% | A sales-team and pricing metric more than a marketing one; we report it to keep the funnel honest. |
| Sales cycle | 3–9 months | Retargeting and nurture content carry most of the middle of this cycle. |
| Portal share of qualified leads | 20%–45% | Useful capture, but rarely a sufficient plan on its own. |
Ranges are indicative for Indian accounts we operate and audit; your numbers depend on category, city tier and offer.
How the first 90 days run.
Project positioning, price-band mapping, CRM and call-tracking setup, and a baseline for lead-to-visit rate.
Qualified-lead campaigns, portal alignment, walkthrough content production and instant WhatsApp routing.
Shift budget to sources producing visits, tighten qualification, and build nurture for the long middle of the cycle.
Straight answers.
What does a real estate marketing agency in India cost?
Developer and broker retainers typically run ₹80,000–₹4,00,000 per month depending on the number of projects, cities and creative volume. Launch campaigns are often quoted per project with a fixed media plan on top.
What is a realistic cost per site visit?
Across residential projects we see ₹1,500–₹9,000 per confirmed site visit depending on ticket size and city. Cost per raw lead is a vanity number in real estate — the qualification and visit rate is where budgets are won or lost.
Which channels work for property in India?
Meta and Google for demand generation, portals such as 99acres, MagicBricks and Housing for high-intent capture, YouTube and walkthrough video for consideration, and WhatsApp plus tele-calling discipline for conversion.
How do you handle RERA compliance in creative?
Every ad carries the project RERA number and required disclaimers, pricing claims are cleared with your legal team, and we avoid guaranteed-return or assured-appreciation language entirely.
Can you improve lead quality rather than volume?
That is usually the brief. Budget-qualifying questions, location and intent filters, instant WhatsApp routing and CRM feedback loops from the sales team into audience targeting are the main levers.
Free project funnel review.
Send us one live project. We will map lead source to site visits and show where the budget is leaking.
Book a free review →