Content SEO.
Rankings that come from writing something worth ranking.
Why this specifically.
The content SEO industry has been colonised by AI-generated slop. Everyone is publishing 40 blog posts a month and wondering why traffic is flat. Google's Helpful Content Update killed the volume game two years ago. What's left is quality — measurable, defensible, expert-driven content.
We write fewer, better pieces. A typical retainer produces 4–6 essays a month, each 2,000–4,000 words, written by a domain expert, edited hard, and shipped with schema, internal linking, and a distribution plan. The goal is rankings that hold for 3 years, not spikes that fade in 3 months.
For Indian B2B SaaS the biggest content lever is bottom-of-funnel pages — comparison, alternatives, integration, use-case. We prioritise those over top-of-funnel volume because they compound into revenue faster.
What ships to you.
Keyword strategy
Full research: intent, volume, difficulty, SERP shape. Grouped into topical clusters, not scattered targets.
Editorial calendar
12-month calendar. Every piece tied to a business outcome (rank, capture, convert). No 'let's write about industry trends'.
Long-form drafts
2,000–4,000 words per piece. Original research or expert interviews inside. No AI first draft — we test.
On-page optimisation
Title, meta, headings, schema, internal links, image alts. Done at publish, not as a post-mortem.
Distribution kit
Every essay gets a LinkedIn post, email variant, and X thread. Content is worthless if nobody reads it.
5-step process, no filler.
- 01ResearchKeyword clusters mapped. SERP shape analysed. Competitor content teardown.
- 02BriefEvery piece briefed with angle, source list, outline, and success metric. Writers don't guess.
- 03Draft & editDraft in 5 days, edit in 3. Two-editor pass minimum. Expert review for technical pieces.
- 04ShipDesign, schema, internal links, distribution. Not a WordPress-and-hope.
- 05Monitor & refreshGSC-monitored monthly. Every piece refreshed at 12 months to maintain rankings.
The numbers.
Questions smart clients ask.
For research, outlining, and QA — yes. For drafting — no. AI first drafts are detectable, unrankable, and dishonest. We say so up front.
Yes. We do voice discovery interviews and produce a voice document. Founders review every draft.
For real inventory (locations, integrations, categories) — yes. For fake-inventory 'city + service' pages — no. Google catches those in weeks.
Bylines with real credentials, source citations, expert interviews, updated dates. Author schema and Organization schema on every page.
More inside SEO.
Kick off Content SEO.
30-minute strategy call. We diagnose live. No decks, no theatre.