Tools · 04 · Positioning
Would your positioning survive next year?
Twelve honest questions. Live scoring across four axes. No lead-capture form. No bland PDF report.
Answer honestly · 1 = never · 5 = always
01A stranger can describe what we do in one sentence after 30 seconds on the site.
02Our positioning statement fits on a single line and does not contain 'solutions' or 'platform'.
03Everyone in the founding team gives the same answer to 'who is this for?'.
04We compete inside a category name a customer would actually type into Google.
05We can name our top three competitors without hesitation.
06We know exactly which segment we are NOT for, and we say no to that segment.
07A regular user could pick our ad out of a lineup with no logo showing.
08Our visual system is not interchangeable with two other brands in our category.
09We have a verbal signature — a tone, a phrase, a rhythm — that customers quote back.
10Our positioning would still be true if our biggest feature became a commodity next year.
11Our positioning survives an AI-generated competitor launching with the same features.
12We have not rewritten our tagline in the last 12 months out of anxiety.
Your score
60
/ 100
C
Wobbly. The market can substitute you tomorrow. Rework the weakest axis first.