Tools · 03 · Budget Mix
Not a pie chart. A forecast.
Every channel hits diminishing returns. This tool models yield across six channels using saturation curves — so you see when the tenth lakh into Meta stops paying like the first.
Monthly budget
Slide to set your total spend
₹15,00,000
Allocation · 100% total
Meta (FB/IG)
30% · ₹4,50,000
Google Ads
25% · ₹3,75,000
LinkedIn
5% · ₹75,000
SEO & Content
20% · ₹3,00,000
Brand & PR
10% · ₹1,50,000
Influencer
10% · ₹1,50,000
Forecast · 30-day yield
Projected revenue
₹43,74,620
Blended MER
2.92×
Meta (FB/IG)₹16,93,100 · 3.76×
Google Ads₹13,23,258 · 3.53×
LinkedIn₹85,530 · 1.14×
SEO & Content₹9,44,326 · 3.15×
Brand & PR₹92,324 · 0.62×
Influencer₹2,36,082 · 1.57×
How the model works. Each channel uses a saturation curve yield = maxYield × spend × (1 − e−spend/k). Constants come from a mixed panel of ~80 Indian D2C, SaaS, and services accounts — not global averages.