Free tools · 08 · CPM
CPM, CPC & CPL calculator
Every paid-media cost metric from four numbers — in rupees.
Quick answer: CPM = spend ÷ impressions × 1,000. CPC = spend ÷ clicks. CTR = clicks ÷ impressions. CPL = spend ÷ leads.
Magnum Radius · CPM, CPC & CPL
Generated at www.magnumradius.com/tools · 15/10/2026
CPM
₹167
CPC
₹14
CTR
1.20%
CPL / CPA
₹357
Click → lead rate
3.89%
Estimated impressions
5,55,556
Frequently asked questions
How is CPM calculated?
CPM (cost per mille) = ad spend ÷ impressions × 1,000. ₹20,000 for 1,00,000 impressions is a ₹200 CPM.
What is CPC and CPL?
CPC = spend ÷ clicks. CPL (cost per lead) = spend ÷ leads. CTR = clicks ÷ impressions. Together they show where a funnel leaks.
What is a typical Meta CPM in India?
Indian Meta CPMs commonly range from about ₹80 to ₹300 depending on audience, season and placement; festive months run higher. Check our India ad benchmarks for current ranges.
Can I calculate impressions from a budget?
Yes — impressions = budget ÷ CPM × 1,000. The second panel below does this for planning.