Instagram engagement rate calculator
Measure your own account or vet a creator before you sign.
Quick answer: Engagement rate = (likes + comments + saves + shares) per post ÷ followers × 100. Around 1–3% is average, 3–6% strong, above 6% excellent.
Frequently asked questions
How do you calculate Instagram engagement rate?
Engagement rate by followers = (likes + comments + saves + shares) ÷ followers × 100, averaged across recent posts. Engagement by reach divides by reach instead, which is fairer for accounts with inactive followers.
What is a good engagement rate on Instagram?
As a rough guide, 1–3% is average, 3–6% is strong and above 6% is excellent. Smaller accounts usually see higher rates than large ones, so compare within your follower band.
Should I check an influencer's engagement rate before paying?
Yes. Very low engagement or sudden follower spikes can indicate bought followers. Use engagement by reach from their insights screenshot where possible.
Do saves and shares matter more than likes?
For reach, usually yes — saves and shares signal value and spread content to new people. This calculator lets you include them.