Creator-shot ads that beat the studio reel on cost per purchase.
A UGC ads agency for Indian brands running Meta, Instagram and YouTube. We script the hooks, source the creators, secure usage rights and test the footage inside your ad account until the cost per purchase moves.
The full UGC pipeline, not just footage.
Every video gets three to five scripted hook variants built from real objections, reviews and search queries — the single biggest lever on cost per click.
Vetted creators matched to your category, language and city tier. Hindi, English and regional-language delivery across Tamil, Telugu, Marathi and Bengali.
Shot lists, product handling, do-not-say lists and a review pass so raw footage arrives usable instead of needing a reshoot.
Feed, Reels, Stories and YouTube Shorts cuts with subtitles, native captions and platform-safe aspect ratios from one shoot.
Written paid-usage and whitelisting rights, including Partnership Ads and Spark Ads, so the winning creative can scale without a licensing cliff.
Structured creative tests in your Meta and Google accounts, with hook-level reporting that tells you what to re-shoot next month.
What good UGC performance looks like in India.
| Metric | Typical range | What it means |
|---|---|---|
| Hook rate (3s view / impression) | 25%–40% | Below 20% the opening two seconds are the problem, not the offer. |
| Hold rate (thruplay / 3s view) | 12%–25% | Weak hold usually means the demo arrives too late in the cut. |
| Cost per creator video | ₹6,000–₹25,000 | Scripting depth, product value and exclusivity of usage rights set the range. |
| Videos per month at scale | 15–30 | Accounts spending ₹10L+ per month fatigue faster and need the upper end. |
| Creative fatigue window | 10–21 days | Frequency above 2.5 with falling CTR is the practical retirement signal. |
| UGC vs studio CPA delta | 15%–40% lower | Typical in D2C and app installs; considered B2B purchases see a smaller gap. |
Ranges are indicative for Indian accounts we operate and audit; your numbers depend on category, city tier and offer.
How a UGC programme ramps.
Reviews, support tickets, search queries and competitor comments become an objection map, then a hook bank of 20–30 scripted openings.
First creator batch ships, gets cut into feed, Reels and Shorts versions, and enters a structured test with hook-level reporting.
Winning hooks are recombined with new bodies and new creators, so spend scales on proven openings instead of restarting each month.
Straight answers.
What is a UGC ad and why does it outperform studio creative?
A UGC ad is creator-shot, phone-first footage that looks like organic feed content rather than a brand film. On Meta and Instagram it usually wins on hook rate and cost per click because it stops the scroll before it sells.
What does UGC ad production cost in India?
₹6,000–₹25,000 per creator video depending on category, scripting depth and usage rights. Bundled monthly programmes of 15–30 videos typically land at ₹1,20,000–₹3,50,000 including scripting, briefing, editing and ad-account testing.
How many UGC variants do we need per month?
Fifteen to thirty concepts a month is the working number for an account spending ₹10L+ monthly. Below that, ten well-scripted videos with three hook variants each keeps the account out of creative fatigue.
Do you handle creator sourcing and usage rights?
Yes. We source creators, script the hooks, run the briefing, collect raw footage and secure paid-usage rights in writing so the ad can run indefinitely without licensing risk.
How is UGC measured?
Hook rate (3-second view / impression), hold rate, cost per click, and cost per purchase at ad level. Winning hooks get re-cut into new bodies rather than being retired with the whole video.
Get a UGC creative teardown.
We review your last 30 days of ad creative, name the hooks that are carrying spend, and script three replacements you can shoot this month.
Request a creative teardown →