Saurabh Aditya. Strategy & Positioning
Brand strategist leading positioning and category work for Indian and cross-border brands.
Writing grounded in operating work.
Articles assigned to Saurabh Aditya reflect the discipline they lead at Magnum Radius. Commercial claims remain subject to the methodology and confidentiality limits stated on each page.
Articles by Saurabh Aditya
Best Digital Marketing Agency for Startups in India: 2026 Guide
Shortlist a startup marketing agency by stage, budget and evidence—not a top-ten badge. Compare SEO, paid acquisition and positioning, with Magnum Radius pricing and anonymous case examples.
Full-Service Digital Marketing Agency in India: Compare Options
Compare integrated, specialist and in-house marketing models for Indian businesses. Assess SEO, paid media, branding, web delivery, fees and proof—with a transparent Magnum Radius profile.
Why content goes viral: the shareability formula behind every post that spreads in India
Viral is not luck. Every post that spreads passes the same tests — emotion, identity, utility and timing. Here is the formula, with the Indian context that most global guides miss.
How to get more Instagram followers in 2026: the organic growth playbook for Indian brands
What actually grows an Instagram account now — reels, hooks, consistency and community — and the follower-buying traps that quietly kill your reach forever.
How to get your business recommended by ChatGPT: the 90-day GEO playbook for India
A practical, week-by-week programme for making answer engines name your business — built from what we observed in our own citation audit, not from theory.
Zero-click search in India: what to do when Google answers without sending you traffic
AI Overviews now answer most informational queries without a click. Here is which traffic is actually at risk, which is safe, and how Indian businesses should reallocate.
The pricing transparency test: what Indian marketing agencies actually publish
We looked at how Indian agencies present cost — and found an industry that treats its own price as a secret to be revealed only after a discovery call. Here is what that costs the buyer.
In-house vs agency in India: the real cost comparison, with the maths
A fully-loaded cost model for building an internal marketing team versus retaining an agency in India — including the three costs founders forget and the point at which in-house genuinely wins.
5 signs your marketing agency is failing you
The vanity metric trap, the template factory, and three quieter symptoms most founders miss until the quarter ends.