Saurabh Aditya. Strategy & Positioning
Brand strategist leading positioning and category work for Indian and cross-border brands.
Writing grounded in operating work.
Articles assigned to Saurabh Aditya reflect the discipline they lead at Magnum Radius. Commercial claims remain subject to the methodology and confidentiality limits stated on each page.
Articles by Saurabh Aditya
The pricing transparency test: what Indian marketing agencies actually publish
We looked at how Indian agencies present cost — and found an industry that treats its own price as a secret to be revealed only after a discovery call. Here is what that costs the buyer.
In-house vs agency in India: the real cost comparison, with the maths
A fully-loaded cost model for building an internal marketing team versus retaining an agency in India — including the three costs founders forget and the point at which in-house genuinely wins.
5 signs your marketing agency is failing you
The vanity metric trap, the template factory, and three quieter symptoms most founders miss until the quarter ends.
Why your ₹40 lakh campaign generated ₹3 lakh in sales
A breakdown of the incentive structures that make agencies profitable when their clients aren't.
How to build a marketing strategy that doesn't suck
A step-by-step positioning framework we use with every new client. No template, but a repeatable method.
The honest audit: what a real marketing review looks like
What we look at, what we ignore, and the four questions that separate a real audit from a sales pitch.
Category positioning for brands nobody understands yet
SaaS, fintech, foundations, new formats — how to name a category when the market can't.
Brand or performance: the false choice that keeps marketers small
Why 'brand vs performance' is a bad frame — and what to do instead.
The first marketing hire — and how to not screw it up
Why your first marketing hire matters more than any of the next ten.