An anonymous engagement from Magnum Radius’s existing portfolio. The client’s name remains confidential; the outcomes below reproduce the agency-published summary. Practical lessons are commentary, not additional claims about this client.
- Qualified pipeline in 5 months
- 3.2×
- CAC on the US market
- −38%
- Deals sourced from rewritten pages
- 12
The business challenge
A Series B SaaS ranking on 3,000 keywords, closing almost none of them. Traffic was up, pipeline was flat, the CFO was asking why.
What changed in the marketing approach
Killed 60% of the content, rebuilt an ICP-first SEO map, moved paid budget from top-of-funnel to bottom-of-funnel and rewired attribution end-to-end.
Reported outcomes
- 3.2× — Qualified pipeline in 5 months.
- −38% — CAC on the US market.
- 12 — Deals sourced from rewritten pages.
These outcomes belong to this engagement only. Where the summary states a period, it applies to that specific metric—not automatically to every result.
“They deleted more content in month one than we shipped in the previous year. That was the fix.”
What founders can learn from this case
Rank for buyers, not just keywords
A keyword portfolio is useful only when it reaches the intended customer. An ICP-first map connects search intent to a relevant product story and a qualified commercial next step.
Pipeline is not closed revenue
Qualified pipeline, acquisition cost and deals sourced from pages are separate outcomes. Attribution rules and sales-cycle length affect how they should be interpreted.
Evidence and interpretation limits
This public summary does not include underlying analytics exports, absolute baseline counts, a control group or an independent audit. It cannot establish how much of a change was caused by marketing alone. Do not infer revenue, profit, retention or market leadership where those measures are not explicitly reported.
Before applying the approach to your business, define the conversion event, comparison window, acquisition cost and attribution model. Your category, offer, starting point and sales process can produce different results.
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