An anonymous engagement from Magnum Radius’s existing portfolio. The client’s name remains confidential; the outcomes below reproduce the agency-published summary. Practical lessons are commentary, not additional claims about this client.
- Donor conversion rate
- +45%
- New donors in six months
- 200+
- Impact framework the team still uses
- 1
The business challenge
A foundation with real, measurable impact and no framework for talking about it — and no attribution for what was actually driving donations.
What changed in the marketing approach
An impact-measurement framework, a content strategy tied to donor journey, and honest reporting on where the money was actually converting.
Reported outcomes
- +45% — Donor conversion rate.
- 200+ — New donors in six months.
- 1 — Impact framework the team still uses.
These outcomes belong to this engagement only. Where the summary states a period, it applies to that specific metric—not automatically to every result.
“They succeed when the client understands exactly what's happening and why.”
What founders can learn from this case
Connect stories to the donor journey
An impact story has a different job at discovery, consideration and donation. A content system becomes more useful when each story has a clear next step rather than treating all attention as equal.
Conversion needs a denominator
A donor conversion rate should identify who was eligible to convert. New donor counts and conversion-rate changes must be read separately; one does not establish the other.
Evidence and interpretation limits
This public summary does not include underlying analytics exports, absolute baseline counts, a control group or an independent audit. It cannot establish how much of a change was caused by marketing alone. Do not infer revenue, profit, retention or market leadership where those measures are not explicitly reported.
Before applying the approach to your business, define the conversion event, comparison window, acquisition cost and attribution model. Your category, offer, starting point and sales process can produce different results.
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