Marketing for Automobile Dealerships that gets driven.
Marketing for Indian automobile dealerships and mobility brands — test-drive funnels, launch campaigns and showroom footfall tracked from click to delivery.
What this looks like in practice.
Anonymised, category-level scenarios drawn from the engagements we run and audit — no client names, no invented results.
OEM leads were shared with competitors. We built owned funnels — walkaround video, exchange-offer search ads — and doubled exclusive test-drive bookings.
Trust was the barrier. Inspection-process content and transparent-pricing campaigns built the credibility that classifieds couldn't.
Range anxiety dominated enquiries. Charging-infrastructure content and test-ride events converted curiosity into bookings.
The system, not the stunt.
Model-specific landing pages with one-tap test-drive booking and showroom routing.
New-model launches and exchange/offer windows with full-funnel bursts.
Model walkarounds, comparisons and ownership-cost explainers — the content buyers actually research with.
Showroom-level GBP, review velocity and 'near me' dominance for every location.
Numbers worth holding us to.
| Metric | Typical range | What it means |
|---|---|---|
| Cost per test drive | ₹300–₹2,000 | Mass-market at the bottom; premium and EV at the top. |
| Enquiry to showroom visit | 15%–35% | Same-day follow-up roughly doubles this. |
| Visit to booking | 20%–40% | Exchange offers and finance clarity move it most. |
| OEM lead sharing | 3–5 dealers | Why owned funnels matter — OEM leads go to competitors too. |
Ranges are indicative for Indian accounts we operate and audit; your numbers depend on market, city tier and offer.
Straight answers.
What does dealership marketing cost?
Single showrooms typically run ₹50,000–₹1,50,000 per month; multi-rooftop groups run ₹2,00,000–₹5,00,000 with launch bursts.
Can you work within OEM brand guidelines?
Yes — we operate inside OEM CI rules and co-op program requirements, and help you claim available co-op budgets.
How do you track marketing to actual sales?
Test-drive bookings, showroom-visit tracking and delivery-matched reporting with your DMS — not just lead counts.
What works for used cars specifically?
Trust content: inspection process, warranty terms and transparent pricing. Buyers assume the worst; proof beats persuasion.
A free 30-minute diagnosis.
We review your current visibility and funnel, and tell you honestly what we'd fix first — whether or not you hire us.
Book a free diagnosis →