Marketing for Hospitals & Clinics that gets trusted.
Compliant marketing for Indian hospitals, clinics and diagnostic chains — local search, speciality pages and doctor-led content measured in consultations booked, never in claims we cannot defend.
What this looks like in practice.
Anonymised, category-level scenarios drawn from the engagements we run and audit — no client names, no invented results.
Its best specialities were invisible online. Speciality-wise landing pages plus treatment-intent search campaigns doubled consultation volume for two departments in one quarter.
Chain competitors outspent it 5:1. We won the map pack instead — review velocity, GBP hygiene and local content — and cut cost per appointment by more than half.
Home-collection bookings were leaking to aggregators. A WhatsApp booking flow plus locality-level search ads grew direct bookings month over month.
The system, not the stunt.
Location and speciality pages, GBP optimisation and review generation for every branch and department.
Google Ads on genuine treatment queries with policy-safe copy, routed to speciality landing pages.
Educational video and explainer articles that build authority without prohibited claims.
Fast booking pages, call tracking, WhatsApp routing and front-desk follow-up scripts.
Numbers worth holding us to.
| Metric | Typical range | What it means |
|---|---|---|
| Cost per lead | ₹150–₹900 | General consultation at the bottom; surgical specialities at the top. |
| Cost per booked appointment | ₹400–₹3,500 | Follow-up speed changes this more than bidding does. |
| Lead to appointment | 20%–45% | Front-desk response time is the dominant variable. |
| Map-pack share of enquiries | 30%–60% | Local search usually beats paid on cost per patient. |
Ranges are indicative for Indian accounts we operate and audit; your numbers depend on market, city tier and offer.
Straight answers.
Is healthcare advertising allowed in India?
Yes, within limits — claims are constrained by the Drugs and Magic Remedies Act, medical council conduct rules and platform health policies. We avoid cure guarantees and restricted testimonials.
What does hospital marketing cost?
Single-location clinics start around ₹50,000–₹1,00,000 per month; multi-speciality hospitals typically run ₹1,50,000–₹5,00,000 depending on locations and specialities.
How do you track results without patient data?
Call tracking, appointment-form events and consented CRM stages only — no medical data touches ad platforms. We report cost per booked appointment.
Which channel brings the most patients?
For most clinics, the Google map pack and local SEO, followed by treatment-intent search ads. Social builds awareness but rarely converts directly.
A free 30-minute diagnosis.
We review your current visibility and funnel, and tell you honestly what we'd fix first — whether or not you hire us.
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