Marketing for Hotels & Resorts that gets direct.
Marketing for Indian hotels, resorts and homestays — direct-booking engines that cut OTA commissions, seasonal campaigns that fill shoulder months, and content that sells the stay before the price.
What this looks like in practice.
Anonymised, category-level scenarios drawn from the engagements we run and audit — no client names, no invented results.
OTAs took 20%+ of every booking. A direct-booking funnel with best-rate content and past-guest email shifted a third of volume to direct within two seasons.
Weekday corporate occupancy was fine; weekends were dead. Experience packages and local-event tie-ups lifted weekend occupancy past 55%.
Invisible outside OTA listings. Cinematic property films plus destination SEO built brand search volume that didn't exist before.
The system, not the stunt.
Fast booking pages, best-rate guarantees, metasearch presence and past-guest retention that shift share away from OTAs.
Content that ranks for 'where to stay' and 'things to do' queries in your destination — demand capture before OTA comparison.
Films and photography that sell the experience, not the room rate.
Shoulder-season packages, event tie-ups and corporate RFP outreach that smooth occupancy.
Numbers worth holding us to.
| Metric | Typical range | What it means |
|---|---|---|
| OTA commission | 15%–25% | The margin every direct booking recovers. |
| Direct-share shift | 2–3 seasons | Realistic window to move 25–40% of bookings to direct. |
| Cost per direct booking | ₹300–₹2,000 | Usually well below the OTA commission on the same booking. |
| Shoulder-season occupancy lift | 10–25 points | Packaging and events move it; discounting alone does not. |
Ranges are indicative for Indian accounts we operate and audit; your numbers depend on market, city tier and offer.
Straight answers.
What does hotel marketing cost in India?
Independent hotels typically run ₹60,000–₹2,00,000 per month; resorts with active content programs run ₹1,50,000–₹4,00,000.
Can we really reduce OTA dependence?
Yes — metasearch, a fast direct-booking page, best-rate messaging and past-guest email typically shift 25–40% of bookings to direct over 2–3 seasons.
What fills the off-season?
Experience packages, local events, corporate offsites and weddings — each needs its own campaign and its own landing page, not a tariff discount.
Do you shoot property content?
Yes — our video team shoots property films, room tours and experience content, typically on a quarterly cadence tied to seasons.
A free 30-minute diagnosis.
We review your current visibility and funnel, and tell you honestly what we'd fix first — whether or not you hire us.
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