Marketing for Real Estate Developers that gets sold.
Marketing for Indian real estate developers and channel networks — campaign systems measured in site visits and bookings, with RERA-safe creative and sales-team follow-up built in.
What this looks like in practice.
Anonymised, category-level scenarios drawn from the engagements we run and audit — no client names, no invented results.
Portal leads were 90% junk. We rebuilt targeting around buyer-intent search and walkthrough video, and cost per site visit dropped by more than half while visit quality rose.
Investor buyers, not end users. WhatsApp-first nurture with price-appreciation content converted out-of-city investors the sales team could never reach by phone.
Long B2B cycles. LinkedIn thought leadership plus search ads on leasing queries built a broker-quality pipeline without broker commissions.
The system, not the stunt.
Full-funnel launches: teaser, walkthrough film, landing page and visit-booking flow, timed to inventory release.
Google Ads on locality and configuration queries with RERA-safe copy and tight junk filtering.
Drone, walkthrough and lifestyle films that pre-qualify buyers before they book a visit.
WhatsApp and email journeys synced to the sales team so no enquiry ages past 24 hours.
Numbers worth holding us to.
| Metric | Typical range | What it means |
|---|---|---|
| Cost per qualified lead | ₹300–₹2,500 | Premium and commercial at the top; plotted and tier-2 at the bottom. |
| Lead to site visit | 5%–20% | Follow-up speed and visit incentives move this the most. |
| Site visit to booking | 10%–30% | Product and pricing dominate; marketing's job is visit quality. |
| Junk-lead share (portals) | 60%–90% | Why we measure cost per site visit, never cost per lead. |
Ranges are indicative for Indian accounts we operate and audit; your numbers depend on market, city tier and offer.
Straight answers.
What does real estate project marketing cost?
Launches typically run ₹2,00,000–₹10,00,000+ over the launch window depending on ticket size and city; ongoing campaigns run ₹1,00,000–₹4,00,000 per month.
How do you handle RERA compliance?
Every ad carries the project's RERA number, uses approved imagery and avoids possession-date or return claims not in the registration.
Can you reduce dependence on 99acres and MagicBricks?
Yes — owned search, social and WhatsApp funnels typically cut portal dependence by half within two quarters while improving lead quality.
Do you work with channel partners too?
We align developer and CP campaigns so both sides share tracking and stop bidding against each other on the same queries.
A free 30-minute diagnosis.
We review your current visibility and funnel, and tell you honestly what we'd fix first — whether or not you hire us.
Book a free diagnosis →