Customer Research.
Talking to customers — the analytics platforms can't do this.
Why this specifically.
Analytics tells you what. Research tells you why. Most growth teams over-index on quantitative and never talk to a customer. We fix that. Structured qualitative research — interviews, diary studies, unmoderated user tests — layered on top of analytics.
Our research engagements are lightweight and continuous: 8–12 customer conversations a month, synthesised into insight documents that inform product, marketing, and positioning.
For strategic decisions (new market entry, repositioning, major product bets) we run deeper studies with 20+ interviews and cross-referenced synthesis.
What ships to you.
Research plan
Objective, audience, method, sample size, timeline.
Recruitment
Customer sourcing via CRM or third-party panels. Screener-qualified.
Interviews
60-minute recorded interviews. Semi-structured protocols.
Synthesis
Themes, jobs-to-be-done, quote reels. Delivered as a document + Loom walkthrough.
Distribution
Insight synthesised for product, marketing, and exec. One insight, three surfaces.
5-step process, no filler.
- 01PlanObjective and method scoped. Screener written.
- 02RecruitParticipants sourced and scheduled.
- 03InterviewInterviews run. Recorded and transcribed.
- 04SynthesiseThemes extracted. Insight document written.
- 05DistributePresented to relevant teams. Actions logged.
The numbers.
Questions smart clients ask.
Yes — but typically as validation of qualitative themes, not primary research.
Yes — enterprise research is a different craft; we staff senior researchers for it.
Dovetail for synthesis. Zoom/Meet for interviews. Reclaim / User Interviews / Respondent for recruitment.
Continuous customer research, yes. Deep usability testing on new products, no — that's a specialist skill worth having in-house.
More inside Analytics & CRO.
Kick off Customer Research.
30-minute strategy call. We diagnose live. No decks, no theatre.