Data Warehouse & Reporting.
One source of truth. Every number, defensible.
Why this specifically.
Most marketing teams have 12 dashboards and zero agreement on what a customer is worth. We fix that. A modern data stack — BigQuery / Snowflake, Fivetran, dbt, Metabase or Looker — gives you one source of truth that CFO, marketing, and product can all defend.
Our data engagements ship a warehouse, ingestion pipelines, a modelled data layer (dimensional + metric definitions), and dashboards that stakeholders actually use.
For India-based teams we typically ship on BigQuery + Fivetran + dbt + Metabase — cost-effective, robust, and easy to maintain.
What ships to you.
Warehouse setup
BigQuery / Snowflake with correct project structure and cost controls.
Ingestion pipelines
Fivetran / Airbyte connectors for every marketing platform and CRM.
dbt modelling
Staging + marts. Metric definitions codified. Documentation shipped.
Dashboards
Metabase / Looker. One dashboard per stakeholder — not one big one.
Governance
Data catalogue, refresh SLAs, on-call runbook.
5-step process, no filler.
- 01AuditCurrent data sources, dashboards, definitions. Contradictions identified.
- 02WarehouseWarehouse set up. First pipelines connected.
- 03Modeldbt models built. Metric definitions signed by CFO and CMO.
- 04DashboardsPer-stakeholder dashboards built. Onboarding sessions run.
- 05HandoverTeam trained. Runbook shipped. Monthly review cadence set.
The numbers.
Questions smart clients ask.
Below ₹10Cr revenue, GA4 + a simple sheet is fine. Above that, a warehouse pays back in months.
BigQuery for cost and simplicity. Snowflake for very large scale or specific compute needs.
Yes — two-day workshop + monthly office hours for the first quarter.
We audit, keep what works, and rebuild what doesn't. No forced migration.
More inside Analytics & CRO.
Kick off Data Warehouse & Reporting.
30-minute strategy call. We diagnose live. No decks, no theatre.