Experimentation Programme.
A testing culture that ships wins every week, not every quarter.
Why this specifically.
Real growth teams run 40+ experiments a year. Most marketing teams run 4 and call it a programme. The difference is process: hypothesis backlog, test cadence, sample-size discipline, and shipping wins.
Our experimentation engagements install a testing programme — hypothesis intake, prioritisation, test infrastructure, review cadence, and post-test documentation.
We work with your product, marketing, and engineering teams so testing is a shared muscle, not a marketing side-project.
What ships to you.
Hypothesis backlog
Prioritised by evidence × effort × impact. Reviewed monthly.
Test infrastructure
GTM-based or platform-native (Optimizely, VWO, GrowthBook).
Cadence & governance
Weekly review, monthly retrospective, quarterly programme review.
Analysis rigor
Proper sample size, MDE, statistical significance. No p-hacking.
Documentation
Every test written up: hypothesis, result, decision, learning.
5-step process, no filler.
- 01AuditCurrent testing muscle. Tools. Gaps.
- 02SetupTool selected. Infrastructure deployed. First hypotheses banked.
- 03CadenceWeekly test kickoffs. Monthly retros.
- 04Ship & scaleRamp from 2 tests/month to 4+/month over 6 months.
- 05InstitutionaliseProgramme handed to internal team with playbook.
The numbers.
Questions smart clients ask.
GrowthBook (open-source, dev-friendly) or VWO (marketer-friendly). Optimizely for enterprise.
Below 50K sessions/month, we run pre-post analyses instead of A/B tests.
Yes — the test creative is part of the engagement.
CRO is the outcome. Experimentation is the muscle. You need both.
More inside Analytics & CRO.
Kick off Experimentation Programme.
30-minute strategy call. We diagnose live. No decks, no theatre.