Google Ads.
Search intent, mined and monetised — without the vanity of impression graphs.
Why this specifically.
Google Ads is where most Indian agencies quietly burn their clients' money. We've audited 40+ accounts in the past year; the median amount of budget spent on branded keywords, irrelevant search queries, and display-network 'awareness' was 47%. That's your growth budget subsidising a click-farm.
Our Google Ads engagements start with a full account teardown, a negative-keyword scrub, and a switch from last-click to a first-party attribution model that survives Chrome's cookie deprecation. Then — only then — do we start scaling.
We work in performance-max, search, and shopping. We don't do display for cold prospecting because it doesn't work for anyone who isn't Amazon. We're honest about that.
What ships to you.
Account teardown (40+ points)
Full audit: structure, match types, negatives, bidding, conversion tracking, attribution, feed health. Delivered before we spend a rupee.
Conversion tracking rebuild
Enhanced conversions, GA4, server-side tagging via GTM. Because reported conversions are typically 20–30% off actual.
Feed & PMax build
Shopping feed cleaned to Merchant Center standards. PMax asset groups built by intent, not by SKU.
Bidding & budget model
Portfolio bidding by margin, not by CPA. Budgets allocated to marginal ROAS, not to sunk cost.
Weekly experiment plan
One structured experiment a week — landing page, ad copy, audience, feed — logged, reported, and killed on schedule.
5-step process, no filler.
- 01Diagnostic (week 1)Full teardown, tracking audit, and a 10-point remediation list. If we don't find at least 20% waste, we tell you and refund the diagnostic.
- 02Foundation (week 2)Tracking rebuilt. Negatives scrubbed. Structure re-shipped. All before we touch the spend curve.
- 03Scale (week 3+)Weekly bidding, feed, and copy iterations. Monthly strategic review. Quarterly budget reallocation across channels.
- 04Report (monthly)Contribution margin, not clicks. Blended CAC, not per-channel CAC. Real numbers your CFO can defend.
- 05Review (quarterly)In-person or in a Ranchi office. What worked, what didn't, what we're stopping. No monthly-report theatre.
The numbers.
Questions smart clients ask.
₹5L/month (~$6K). Below that, retainer fees eat the returns. We'll happily recommend a specialist freelancer for smaller spends.
No. Flat monthly fee. Percentage-of-spend incentivises us to spend more of your money, which is the exact wrong incentive.
Rarely. It confuses accountability and doubles reporting. We'd rather do a clean handover — or tell you to stay with them if they're actually good.
We build every account server-side-tagged with first-party data. When third-party cookies fully die, our accounts don't move a percentage point.
More inside Performance Marketing.
Kick off Google Ads.
30-minute strategy call. We diagnose live. No decks, no theatre.