Meta Ads.
Facebook and Instagram advertising engineered for post-iOS-14 reality.
Why this specifically.
Meta Ads is not what it was in 2019, and any agency still reporting 3x ROAS with a straight face is lying with math. Attribution windows are shorter, event matching is degraded, and audience targeting is a shadow of its former self. Success now is a function of creative volume and clean measurement, not lookalike wizardry.
We ship 8–12 new creatives a week for Meta accounts we manage. Not variations of the same idea — genuinely different concepts, hooks, and formats. Because creative diversity is the new targeting.
Our Meta engagements pair a media buyer with a full-time creative strategist. That's the only way to run this channel now.
What ships to you.
Creative bank build
40 new creatives in month one. UGC-style, motion, static, carousel, story, reel. Concept-diverse, not variant-diverse.
Pixel & CAPI setup
Conversions API server-side, enhanced matching, offline conversions from your CRM. Event match quality > 8.5.
Campaign architecture
Advantage+ shopping for e-commerce, CBO with structured audiences for consideration. No stone-age ABO waterfalls.
Iteration engine
Weekly creative reviews. Kill by frequency and CPA, not by feelings. Scale by incremental lift, not by ROAS reported inside Meta.
Incrementality testing
Quarterly geo-holdouts or conversion-lift studies. Because Meta's reported ROAS overstates actual by 30–50%.
5-step process, no filler.
- 01Creative auditRead every ad you've run in 12 months. Cluster winners. Identify the creative angles Meta actually rewards for your category.
- 02FoundationCAPI, pixel, matching, and account structure rebuilt. Baseline incrementality measured before we scale.
- 03Creative sprintWeekly two-hour production sprint. Concept → shoot → cut → ship in five days. No 4-week campaign cycles.
- 04BuyingDaily monitoring. Structured hypothesis-based scaling. We document why we scale, not just that we scaled.
- 05IncrementalityQuarterly measurement study. The number that goes to the board is incremental, not attributed.
The numbers.
Questions smart clients ask.
Yes — in-house creator team plus a network of UGC creators across India. For big campaigns we bring in a director.
Weekly written note. Monthly deep-dive on a call. Quarterly incrementality read. No dashboard theatre in between.
Yes. Click-to-WhatsApp is one of the highest-intent Meta placements in India. We build the automation on the WhatsApp side too.
Yes, but the playbooks are different. E-com leans Advantage+ and feed; lead-gen leans instant forms and CRM integration. We staff accordingly.
More inside Performance Marketing.
Kick off Meta Ads.
30-minute strategy call. We diagnose live. No decks, no theatre.