LinkedIn Strategy.
The only social platform where B2B decisions get made.
Why this specifically.
LinkedIn is the highest-signal social platform for B2B in India. It's also the most gamed. Half the industry posts hustle-porn slop; the other half posts corporate hostage videos. We do neither. We write LinkedIn content that reads like the founder actually wrote it (because sometimes they did) and that produces real inbound.
For Indian B2B founders, LinkedIn is the shortest distance between attention and revenue. A single well-argued post can produce three qualified sales conversations before the day ends. We treat every post as a small essay: hook, argument, evidence, close.
Our LinkedIn engagements combine founder ghostwriting, company-page content, and paid amplification for the winners. Organic-only LinkedIn caps out; paid-amplification of organic wins compounds.
What ships to you.
Voice discovery
Two 90-minute interviews. Real founder opinions extracted. Voice document written.
Weekly content plan
3–5 posts per week. Hooks, arguments, formats varied. Never the same shape twice.
Ghostwriting
Full drafts. Founder edits, not writes. Two-hour weekly review call.
Comment strategy
Where the founder shows up in someone else's post. Where they don't. Comment as a distribution channel.
Paid amplification
Top-performing organic posts amplified with Thought Leader Ads. Attribution back to pipeline.
5-step process, no filler.
- 01VoiceFounder interview. Positioning distilled. Voice document written.
- 02BeatTwo-three subject beats the founder can own. Not 'entrepreneurship'.
- 03CadenceWeekly editorial: 3–5 posts scheduled. Founder reviews Sunday for the week.
- 04CommentFifteen high-signal comments a week. Distribution, not vanity.
- 05AmplifyWins get paid. Attribution built through UTM, CRM sync, and sales-team feedback.
The numbers.
Questions smart clients ask.
You can — some clients do. Most don't. Every draft is founder-approved and reflects their real opinions.
3 months to consistent inbound conversations. 6 months to visible follower growth. 12 months to genuine authority.
Yes — company pages are 20% of the effort and complement founder profiles. We don't do company-page-only engagements because they don't work.
Sponsored content and lead-gen forms — yes, if the funnel supports them. Not a good idea for early-stage brands without a warm audience.
More inside Social Media.
Kick off LinkedIn Strategy.
30-minute strategy call. We diagnose live. No decks, no theatre.