YouTube.
The only social platform that also functions as a search engine.
Why this specifically.
YouTube is uniquely undervalued in India. It's the second-largest search engine, the highest-retention social platform, and a compounding asset — a good video ranks for years. Yet most Indian brands treat it as afterthought long-form. We treat it as flagship.
We build YouTube channels around three formats: expert explainers, founder essays, and customer-facing tutorials. Each format has its own production model, thumbnail language, and CTR/retention benchmarks.
For B2B SaaS and education brands, YouTube is our single highest-ROI content bet in the first 24 months. It ranks for high-intent search, converts on trust, and compounds without algorithm dependency.
What ships to you.
Channel strategy
Three formats. Publishing cadence. Thumbnail and title systems. Series planning.
Long-form video production
Concept, script, shoot, edit, thumbnail. Full production per video.
Shorts strategy
Repurposed hooks from long-form. Native shorts for reach. Attribution back to the flagship.
SEO & titles
Title, description, chapters, tags, thumbnail. Optimised against the SERP shape.
Analytics & iteration
CTR, retention curves, revenue-per-view. Monthly channel review.
5-step process, no filler.
- 01StrategyChannel positioned. Three formats scoped. Series planned for six months.
- 02ProduceOne flagship video and 4–8 shorts per week. Shoot cadence set.
- 03ShipTitled, thumbnailed, described, chaptered, scheduled. Nothing shipped without full metadata.
- 04AmplifyCross-posted to social. Newsletter feature. Embedded in blog for SEO.
- 05ReviewMonthly channel review. Retention curves analysed. Next month's slate adjusted.
The numbers.
Questions smart clients ask.
Yes — our in-house team plus DP network across India. For remote founders we ship a kit and coach the shoot.
First 1,000 in 6 months if the format works. 10K in 12–18. Beyond that depends on niche and consistency.
Yes — sponsorships, product placement, YouTube ad revenue. We optimise the mix once the audience supports it.
For high-intent search queries, yes — sometimes better than blog SEO because YouTube ranks inside Google's SERP too.
More inside Social Media.
Kick off YouTube.
30-minute strategy call. We diagnose live. No decks, no theatre.