An anonymous engagement from Magnum Radius’s existing portfolio. The client’s name remains confidential; the outcomes below reproduce the agency-published summary. Practical lessons are commentary, not additional claims about this client.
- Full-price sell-through (up from 28%)
- 58%
- Average order value
- +92%
- Brand that stopped competing on price
- 1
The business challenge
A design-led fashion brand caught in a discount spiral. Full-price sell-through was under 30%, brand equity was slipping, and Instagram had turned into a sale board.
What changed in the marketing approach
Repositioned the brand around craft and edit, rebuilt the drop-calendar, moved paid off discount hooks, invested in editorial content and founder-led storytelling.
Reported outcomes
- 58% — Full-price sell-through (up from 28%).
- +92% — Average order value.
- 1 — Brand that stopped competing on price.
These outcomes belong to this engagement only. Where the summary states a period, it applies to that specific metric—not automatically to every result.
“They convinced us to stop discounting. Revenue went up.”
What founders can learn from this case
Make the brand worth buying without a discount
Craft, curation and a considered release calendar give a fashion buyer a reason to value the product beyond its sale price. Editorial content can support that proposition without promising that every brand can remove discounts overnight.
AOV is not contribution margin
A higher order value or stronger full-price sell-through can still coexist with higher production or acquisition costs. Profitability needs separate evidence.
Evidence and interpretation limits
This public summary does not include underlying analytics exports, absolute baseline counts, a control group or an independent audit. It cannot establish how much of a change was caused by marketing alone. Do not infer revenue, profit, retention or market leadership where those measures are not explicitly reported.
Before applying the approach to your business, define the conversion event, comparison window, acquisition cost and attribution model. Your category, offer, starting point and sales process can produce different results.
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