An anonymous engagement from Magnum Radius’s existing portfolio. The client’s name remains confidential; the outcomes below reproduce the agency-published summary. Practical lessons are commentary, not additional claims about this client.
- Second-opinion inquiries
- +2.4×
- Doctor consult bookings
- +58%
- Specialties now leading regionally
- 4
The business challenge
Five city hospitals, one identity, zero local resonance. Foot traffic and second-opinion inquiries were both trending down for three straight quarters.
What changed in the marketing approach
Category-by-category positioning (oncology, cardiology, orthopaedics), doctor-led editorial, patient-story video, and geo-targeted paid built on local language and search intent.
Reported outcomes
- +2.4× — Second-opinion inquiries.
- +58% — Doctor consult bookings.
- 4 — Specialties now leading regionally.
These outcomes belong to this engagement only. Where the summary states a period, it applies to that specific metric—not automatically to every result.
“They spoke to our doctors before writing a single ad. That's why the work landed.”
What founders can learn from this case
Make local demand specialty-specific
Someone seeking a second opinion has a more specific need than someone browsing a hospital brand. Specialty positioning and locally relevant language can make the service easier to understand.
Inquiries are not clinical outcomes
Consult bookings and second-opinion inquiries describe demand. They do not establish patient outcomes, treatment success or a clinical superiority claim.
Evidence and interpretation limits
This public summary does not include underlying analytics exports, absolute baseline counts, a control group or an independent audit. It cannot establish how much of a change was caused by marketing alone. Do not infer revenue, profit, retention or market leadership where those measures are not explicitly reported.
Before applying the approach to your business, define the conversion event, comparison window, acquisition cost and attribution model. Your category, offer, starting point and sales process can produce different results.
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