An anonymous engagement from Magnum Radius’s existing portfolio. The client’s name remains confidential; the outcomes below reproduce the agency-published summary. Practical lessons are commentary, not additional claims about this client.
- Direct bookings, YoY
- +64%
- OTA commissions saved / year
- −₹1.8Cr
- Post-launch Google rating
- 4.9
The business challenge
Great property, great reviews, no direct bookings. 78% of stays were coming through OTAs at 22% commission, and the brand had no story of its own.
What changed in the marketing approach
A brand narrative rooted in place, a rewritten site optimised for the actual booking journey, a content engine that ranked for high-intent long-tail, and a loyalty layer.
Reported outcomes
- +64% — Direct bookings, YoY.
- −₹1.8Cr — OTA commissions saved / year.
- 4.9 — Post-launch Google rating.
These outcomes belong to this engagement only. Where the summary states a period, it applies to that specific metric—not automatically to every result.
“They made our website work harder than our sales team.”
What founders can learn from this case
Give guests a reason to book directly
A hotel website needs to support the booking decision, not merely display attractive rooms. Place-led storytelling, high-intent content and loyalty can support that journey alongside an easier route to booking.
Separate channel shift from total growth
More direct bookings can change distribution costs without proving more total stays. Year-on-year comparisons should account for availability, seasonality and pricing.
Evidence and interpretation limits
This public summary does not include underlying analytics exports, absolute baseline counts, a control group or an independent audit. It cannot establish how much of a change was caused by marketing alone. Do not infer revenue, profit, retention or market leadership where those measures are not explicitly reported.
Before applying the approach to your business, define the conversion event, comparison window, acquisition cost and attribution model. Your category, offer, starting point and sales process can produce different results.
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