An anonymous engagement from Magnum Radius’s existing portfolio. The client’s name remains confidential; the outcomes below reproduce the agency-published summary. Practical lessons are commentary, not additional claims about this client.
- Inventory sold within 9 months
- 73%
- Qualified walk-ins per week
- +3.1×
- Film the developer now uses across projects
- 1
The business challenge
A ₹9–14 Cr residential project targeting the wrong income bracket, with a launch film that could have been for any building in any city.
What changed in the marketing approach
Buyer-persona reset, a positioning that owned a specific lifestyle promise, a flagship film shot on location, and a paid+broker enablement stack that fed real walk-ins.
Reported outcomes
- 73% — Inventory sold within 9 months.
- +3.1× — Qualified walk-ins per week.
- 1 — Film the developer now uses across projects.
These outcomes belong to this engagement only. Where the summary states a period, it applies to that specific metric—not automatically to every result.
“The film changed how our sales team spoke about the tower.”
What founders can learn from this case
Align the promise with the buyer
Luxury residential marketing needs a clearly defined buyer and a distinctive reason to visit. Film, paid distribution and broker materials should support the same promise rather than pulling in different directions.
Separate walk-ins from sales
A qualified visit is an intermediate event. Inventory sold is a separate commercial outcome that also depends on pricing, availability, sales execution and market conditions.
Evidence and interpretation limits
This public summary does not include underlying analytics exports, absolute baseline counts, a control group or an independent audit. It cannot establish how much of a change was caused by marketing alone. Do not infer revenue, profit, retention or market leadership where those measures are not explicitly reported.
Before applying the approach to your business, define the conversion event, comparison window, acquisition cost and attribution model. Your category, offer, starting point and sales process can produce different results.
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