An anonymous engagement from Magnum Radius’s existing portfolio. The client’s name remains confidential; the outcomes below reproduce the agency-published summary. Practical lessons are commentary, not additional claims about this client.
- Repeat rate, 90 days
- +37%
- App-driven orders
- +2.1×
- Brand system every franchisee can execute
- 1
The business challenge
Rapid store expansion across four cities, but a brand identity that was inconsistent from menu to storefront to app. Repeat rate was flat despite acquisition winning.
What changed in the marketing approach
A brand system that survived franchisees, packaging redesign, a loyalty programme built into the app, and a local social playbook every store manager could actually run.
Reported outcomes
- +37% — Repeat rate, 90 days.
- +2.1× — App-driven orders.
- 1 — Brand system every franchisee can execute.
These outcomes belong to this engagement only. Where the summary states a period, it applies to that specific metric—not automatically to every result.
“Our tenth store finally looks like our first. That's harder than it sounds.”
What founders can learn from this case
Make the experience repeatable across stores
Menus, packaging, the storefront and the app all carry the brand. A system that store managers can apply is more useful than an identity that works only in a presentation.
Define repeat before claiming retention
A repeat-rate change needs an eligible customer cohort and an observation window. App orders describe a channel, not necessarily incremental demand.
Evidence and interpretation limits
This public summary does not include underlying analytics exports, absolute baseline counts, a control group or an independent audit. It cannot establish how much of a change was caused by marketing alone. Do not infer revenue, profit, retention or market leadership where those measures are not explicitly reported.
Before applying the approach to your business, define the conversion event, comparison window, acquisition cost and attribution model. Your category, offer, starting point and sales process can produce different results.
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