Content Operations.
The unsexy machinery that turns writers into a publication.
Why this specifically.
Everyone talks about content strategy. Almost nobody talks about content operations — the briefs, the calendars, the QA, the handoffs, the file management, the review cycles. This is where most content teams die: not in strategy but in coordination.
We install content operations for teams that already have writers but no system. Briefs get standardised, calendars get followed, handoffs get documented, and everyone stops asking 'where's the latest version?'.
Our content ops engagements typically take four weeks and produce a full operational playbook plus the software configuration to run it. After that, your team runs the system with our light-touch coaching for another two months.
What ships to you.
Ops audit
Where content lives, dies, and gets stuck. Full workflow map with waste points identified.
Brief templates
One brief per content type. Every writer briefed with the same rigour. No 'just write something about X'.
Editorial calendar system
Notion, Airtable, or ClickUp. Configured with fields, views, and automations that hold up under real workflow.
Review & QA process
Two-editor pass, expert review, factcheck, legal review — the ladder your content climbs before publishing.
Contributor onboarding
One-page rate card, one-hour onboarding video, one-page style summary. Any new writer productive in a day.
5-step process, no filler.
- 01AuditInterview writers, editors, and marketers. Map the current workflow. Find the failure points.
- 02DesignNew workflow drafted. Software chosen. Roles clarified.
- 03ConfigureNotion/Airtable built. Templates loaded. Automations set.
- 04OnboardTeam trained. Contributors onboarded. Standards documented.
- 05CoachTwo months of light-touch coaching. Weekly check-ins. Playbook refined.
The numbers.
Questions smart clients ask.
Yes. We prefer Notion or Airtable but will build the system in whatever you use.
We can source, screen, and interview. Final hiring decision is yours; we don't take recruiting fees.
They will. Every content ops install has resistance. We hold the workshops with the team so the system is theirs, not ours.
Yes — we bake in AI for research, first-pass QA, and metadata generation. Not for drafting.
More inside Content.
Kick off Content Operations.
30-minute strategy call. We diagnose live. No decks, no theatre.