Long-Form & Essays.
Essays that get quoted, saved, and forwarded — not scrolled past.
Why this specifically.
Long-form is not a word count. It's a commitment to a thesis. Our long-form work — 2,500 to 8,000 words — is written by domain experts, edited by senior editors, and structured around a specific, defensible argument. If it doesn't have a thesis, it isn't long-form; it's just long.
For Indian B2B founders, long-form essays are the single highest-ROI content asset. One well-argued essay can produce inbound leads, board attention, and hiring signal for years. We treat each essay as a small book — planned, sourced, argued, edited, and shipped with a distribution kit.
We refuse ghostwriting that lies. Every essay carries a real byline, real research, and real opinions the byline can defend on a podcast. That's the standard.
What ships to you.
Thesis workshop
90-minute session with the byline. What do you actually believe? What's the sentence you'd defend at a dinner?
Research memo
8–12 sources per essay. Primary interviews, data, contrarian views. Read before the outline exists.
Full draft
2,500–8,000 words. Structured argument, not stream-of-consciousness. Delivered with revision notes.
Two-editor pass
Senior editor for structure. Line editor for prose. Two passes minimum before you see it.
Distribution kit
LinkedIn essay, X thread, newsletter variant, two follow-up posts. One essay, five surfaces.
5-step process, no filler.
- 01ThesisInterview the byline. Extract the argument. Write it down as one sentence they can defend.
- 02ResearchTwo-week research window. Sources gathered. Structural outline agreed.
- 03DraftFull draft in five days after outline sign-off.
- 04EditTwo passes. Byline reviews after pass two, not before.
- 05Ship & distributeDesign, schema, and a full distribution kit. Amplified for two weeks after publish.
The numbers.
Questions smart clients ask.
Collaborative writing. We interview, structure, draft, and edit. The byline shapes and approves. Full disclosure of the process is fine — many clients say so publicly.
We rewrite. Two full rewrites are included; the thesis stays fixed. If we've missed on the thesis itself, we start over on a new outline.
Yes — we have contributors with domain expertise. For deeply specialised work we pair one of our editors with your internal expert.
₹80K–₹2.5L per essay depending on length, research depth, and byline seniority. Retainer discounts available.
More inside Content.
Kick off Long-Form & Essays.
30-minute strategy call. We diagnose live. No decks, no theatre.