Newsletter & Email.
The one channel that survives every algorithm change.
Why this specifically.
Every founder we work with says the same thing after their first year with us: the newsletter was the smartest investment. Email is the only channel where you own the audience, the frequency, and the format. It's also the only one that survives when platforms change their minds.
We build newsletters that read like human writing, not marketing broadcasts. One voice, one thesis per issue, one clear call-to-action. Every issue is designed for open-and-forward, not open-and-click.
Our newsletter engagements cover strategy, writing, design, list growth, deliverability, and platform selection. Beehiiv, ConvertKit, Loops, or Substack — we've worked in all of them and will tell you honestly which fits.
What ships to you.
Newsletter strategy
Cadence, format, voice, structure, thesis-per-issue rules. The house style before the first issue.
Weekly writing
Fully written and designed issues. Draft-edit-ship in a three-day cycle.
List growth engine
Lead magnets, on-site capture, social distribution, referral loops. Actual growth, not popup theatre.
Deliverability audit
DKIM, SPF, DMARC, domain reputation. Every technical detail that decides whether your emails hit inbox or promotions.
Analytics & retention
Open rate isn't a KPI post-iOS 15. We track click, share, reply, and unsubscribe-by-cohort.
5-step process, no filler.
- 01PositioningWhose newsletter is this and why should they read it every week?
- 02FormatLength, cadence, structure decided. Voice document finalised.
- 03ShipFirst issue in week two. Weekly cadence held from week three.
- 04GrowLead magnets, referrals, cross-promotion, content amplification.
- 05RetainCohort analysis. Content adjusted by cohort behaviour. Sunset the disengaged.
The numbers.
Questions smart clients ask.
Beehiiv for scale and growth features. ConvertKit for creator businesses with a lead magnet economy. Loops for SaaS. Substack only if you're primarily consumer.
For subscriptions, yes — we've launched paid tiers with clear pricing and conversion funnels. For ads, we can broker but don't run networks.
Both. Full ghostwriting or heavy editorial support. We adjust to the byline's involvement level.
12 weeks to a working baseline. 6 months to a real audience. Newsletters compound; they don't spike.
More inside Content.
Kick off Newsletter & Email.
30-minute strategy call. We diagnose live. No decks, no theatre.